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Why This SEO Veteran Is Joining the Duct Tape Marketing Consultant Network

Duct Tape Marketing

Differentiation. Phil Singleton is the owner of Kansas City Web Design® , a web development firm specializing in SEO-friendly WordPress websites and custom website applications, and Kansas City SEO®, a full-service Internet marketing services company that provides organic search engine optimization and other online marketing services.

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4 Tips on Hiring New Team Members

ReadWriteStart

t grow without action, and while ideas are always welcome, especially for businesses looking to differentiate themselves and increase their value to their consumer, the best ideas are rarely implemented due to lack of skill and resources. Businesses can'?t

Hiring 119
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Is Your Business a Pork Belly :: Small Business Marketing Blog.

Duct Tape Marketing

There’s no differentiating Bob’s Fine Pork Bellies from Susy’s Free Range Pork Bellies – all the bellies go in the pit and get snapped up for that day’s price – end of story. Pork Bellies are one of my favorites commodities, mostly because I like the name so much. 5 Practical Tips for Gett. :

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Transcript of The Power of Little Ideas

Duct Tape Marketing

There’s a lot of things around a core product or service that can really add a lot of value to that and can differentiate you enough that people are willing to pay more for that core product or service versus somebody else’s who’s pretty similar. Yeah, we have one in Kansas City, so I am familiar with it.

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Five Selling Mistakes that Cost You Marketing Dollars

Duct Tape Marketing

Here’s an example: When you asked your production manager to measure the injection pressure differential between the beginning and end of the production cycle and to what extent it contributed to the casting inconsistencies, what did he report?

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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. So this is really building out your competitive differentiator. Anne Janzer: Indeed, indeed. But, they can replicate the thing that we’re selling.

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Must-Have Website Elements for Professional Services

Duct Tape Marketing

Find your point of differentiation. A sub-promise is a trust factor that a company offers (such as “Kansas City’s most trusted”). This can be a point of differentiation but can also help boost your SEO because it provides a good user experience. Write conversationally.