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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Perform a competitive analysis to determine how you’ll differentiate. Choose value propositions based on differentiation.

eCommerce 129
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice.

B2B 94
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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. The service you offer your customers is the biggest competitive differentiator you have. However, it’s not just about gaining new customers but continuing to retain them.

Customer 154
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention. Image source.

Marketing 115
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10 Signs You Need A Marketing Strategy and How To Get Back On Track

Duct Tape Marketing

It's a step-by-step approach designed to boost your marketing efforts, enhance customer retention, increase online visibility, and improve ROI. Your marketing strategy should be the backbone of your business - a roadmap leading you toward your growth goals. Low Customer Retention You're losing customers as fast as you're getting them.

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9 Lessons Learned from Running a CRO Agency

ConversionXL

My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard. Of course, you can differentiate in nominal ways: better case studies, better testimonials, slicker landing pages, etc. They’re anal retentive about every little detail that goes into the contract or the proposal.

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What Does the Future Hold for Conversion Optimization?

ConversionXL

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. as an important point of differentiation and actionability. AI and automatic optimization.