Ten Ways to Differentiate Your Customer Service

Startup Professionals Musings

Match your offerings to your target customers better than anyone else. Tags: sustainable competitive advantage startup customer service differentiate

Matching Algorithm

SoCal CTO

Because I was the Acting CTO for eHarmony at it's start, I quite often get introduced to people who have an idea for a startup company that is based on some kind of matching algorithm. Each of these startup ideas has at it's core a matching algorithm that reduces the friction between a consumer and some need. In the case of college matching, it's the complexity of what college matches best with the person's needs.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Matching product solutions with problem spaces

The Equity Kicker

We will keep talking and help him through that process, but right now he has identified a great problem space but hasn’t matched it with a compelling product solution. The best business opportunities match great problem spaces with compelling product solutions.

8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. They match individual customer preferences, whether it be voice, email, texting, or social media, to close deals.

SBA 201

Small Business Vs Large Business: What Makes Large Business Different From Small Ones

YoungUpstarts

Usually, we think what differentiates small business vs. large business are their sales figures and number of employees. This is right to some extent but there are a few other things that differentiate them.

Not Just A Buzz Phrase: How Disney’s Mission Drives Its Continuing Success

YoungUpstarts

Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative, and profitable entertainment experiences and related products in the world.”. by Michael G.

8 Smart Tips To Soliciting Friends And Family Funding

Startup Professionals Musings

Friends and family are quick to differentiate between a passionate hobby and a sincere effort to change the world. The challenge for every entrepreneur is to come up with creative ideas for financing, to match their innovative solution.

6 Key Drivers To a Long-Term Competitive Advantage

Startup Professionals Musings

Strong focus and differentiation. Combining functions is not a good differentiator. Overall, a sustainable competitive advantage requires value-creating products, processes, and services that cannot be matched by competitors now, and plan content to maintain that position as you scale.

Investors Look for These Six Competitive Elements

Startup Professionals Musings

Strong focus and differentiation. Combining functions is not a good differentiator. Overall, a sustainable competitive advantage requires value-creating products, processes, and services that cannot be matched by competitors now, and plan content to maintain that position as you scale.

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). Customer Match In Google Ads. To set up Customer Match in Google Ads: Create a list in Google Ads of your ABM prospect list.

PPC 137

The real reason why investors say your market size is small

Hippoland

2) Your product / business does not sound differentiated enough / the investor doesn’t know anything about the space to discern differentiation. It’s super annoying when investors say your market size is small.

VC Partner Sweet Spot: The Always-Sometimes-Never Rules for Pitching the Right Investor

View from Seed

Different entrepreneurs and different VCs all have differing working styles; some match, some don’t. But the fashion of VC titles changes over time, as there is a constant tug between conveying influence to the outside world for every team member while differentiating among rank.

Do Startup Benchmarks Really Make A Difference?

ReadWriteStart

But it's my differentiator. Of course I'm not going to match the benchmarks, but I do it on purpose.". By necessity, running a startup is like flying by the seat of your pants.

Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

The goal of product lifecycle marketing is not to match the curve but to outline what may work best now and plan for the future. Your product lifecycle will not match it, nor should it. If you’re in your Growth phase, are you differentiating on more than just features?

7 Steps To Kicking Your Selling Skills Up To The Top

Startup Professionals Musings

The goal is to deepen the relationship, and discover if their needs match your offer. Learn to sell in a way that matches your personality and your strengths, and differentiate your business with marketing materials and collateral that are unique to your style and voice.

Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs. There are no model years to differentiate a Tesla Model S built in 2012 from one built this year.

8 Reasons Online Dating Sites Are a Business Dead End

Startup Professionals Musings

Google or other search engines could add image-matching or other focus to capture this market. The best startups have real differentiation. Dating services lose customers quickly when they find a match -- or when they don’t find a match.

Great Podcast - Failed Startup

SoCal CTO

Because of our work on eHarmony, we often find matching as a core component of systems. Interesting to hear Betsy say that the technology was not differentiated. Yet while the rest of the people on the podcast talk about some of the things that customers were asking for, there was lots of opportunity to make it differentiated. Scaling a match making business can be challenging since you need critical mass on both sides.

Talking to a VC About Your Competitors

Both Sides of the Table

which features do you believe your customers care about and where you’re try to differentiate? On the horizontal rows you will plot a set of features or key attributes of how you define your competitive differentiation. Competition.

10 Ways to Make Your Customer Experience Stand Out

Startup Professionals Musings

Match your offerings to your target customers better than anyone else.

Growing a marketplace: how to spark the virtuous cycle

Version One Ventures

As your marketplace starts scaling, there will be many matches and transactions between buyers and sellers. But not all matches are created equal. Then when they realized that high quality listing photos were key to attracting customers (and differentiating the experience from Craigslist), they rented a $5,000 camera and went door to door, taking professional pictures of as many New York listings as possible. The virtuous cycle is the holy grail for online marketplaces.

How Do You Select A Revenue Model For Your Startup?

Startup Professionals Musings

This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to convert users to paying customers. Your challenge is to set the right price to match value perceived by the customer, with a fair return for you.

What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder.

Startup Due Diligence Is Not a Mysterious Black Art

Startup Professionals Musings

If results don’t match what they have been told, all bets are off. They try to confirm from industry analysts that your differentiators are indeed unique, and that there are no future competitors or big gorillas in stealth mode just around the corner.

Branding + Positioning = Influencing

YoungUpstarts

By putting these strategies into motion and staying true to them over time, they will match what the target market is talking about you both online and offline. Positioning comes from differentiating yourself from your competition.

Learning Styles: The Impact on Marketing Messaging

ConversionXL

Focus offline conversations on high-value points of differentiation. The real work: Matching learning to tasks, not individuals. Learning styles should try to “match the unit of content to the best way to create meaning for most students,” or, in a marketer’s case, the most prospects.

A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to “convert” users to paying customers. Your challenge is to set the right price to match value perceived by the customer, with a fair return for you.

Entrepreneurs: Connect to Today’s Customer Network

Startup Professionals Musings

You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors.

Search versus Execute

Steve Blank

Search versus execution is what differentiates a new venture from an existing business unit. Unlike existing companies that fire executives when they fail to match a plan, we keep the founders and change the model.

Search 332

10 Top Business Models for New Ventures Today

Startup Professionals Musings

This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to users locked-in as free. Your challenge is to set the right price to match value perceived by the customer, with a fair return for you.

What is the Primary Reason For Startup Failure?

Startup Professionals Musings

Every entrepreneur has the challenge of making a market, or differentiating his product to match an existing market. When I heard a friend make the statement “Your startup can’t fail if you don’t quit,” I realized that every entrepreneur should adopt it as their mantra.

Account-Based Marketing Software & Tools

ConversionXL

It’s not just a giant CRM that matches customers with a subset of relevant accounts. As one user notes : “Matching the content with CRM tools takes time. Personalization is more than changing a headline to match a company name.

Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

These transactions, and the profits realized by the sellers, were truly “unlocked” by eBay’s matching and auction services. Over the past few years dealers, galleries, and makers have matched billions of dollars in merchandise to trade buyers and consumer buyers on the platform.

Align Your Startup With Today’s Customer Paradigm

Startup Professionals Musings

You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors.

Six Tips to a Sustainable Competitive Advantage

Startup Professionals Musings

Strong focus and differentiation. Combining functions is not a good differentiator. Overall, a sustainable competitive advantage requires value-creating products, processes, and services that cannot be matched by competitors now, and plan content to maintain that position as you scale.

Digital Entrepreneurs — Learn From These 3 Great Business Websites

YoungUpstarts

Entering a competitive marketplace makes branding crucial for differentiating yourself from more established rivals. When you’re setting up a brand-new business, a well-designed website is the engine that powers online presence and performance.

Understanding the Dreaded Investor Due Diligence

Startup Professionals Musings

If results don’t match what they have been told, all bets are off. They try to confirm from industry analysts that your differentiators are indeed unique, and that there are no future competitors or big gorillas in stealth mode just around the corner.

How Do You Select A Revenue Model For Your Startup?

Gust

This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to convert users to paying customers. Your challenge is to set the right price to match value perceived by the customer, with a fair return for you.

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text.

Search 137

How To Create Attention-Grabbing Labels?

YoungUpstarts

A consumer differentiates your product from the others usually by looking at its image or logo. Use different materials for labeling like foil, brown kraft and gloss to differentiate your product from the others. Match the label colors to the item.

12 Ways to Get Your New Product into a Major Retail Chain

Up and Running

Buy custom data to prove that your product is a match. Stores want to make sure you have a product that matches their consumers. It’s important to have data to prove that there is a match.

Dual Founders Manage Technology Startups Better

Startup Professionals Musings

Your non-technical interview needs to determine if there is a chemistry match, passion, integrity, and willingness to work with others on your team. Ask early candidates how they differentiate themselves from their peers.

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Where’s the mystery (see Matching Algorithm )? How will you differentiate from these? Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do.