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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94
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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then, I perform my own search, going through at least two pages of PPC ads and organic results.

SEO 126
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The Best Books for Marketers (New and Old)

ConversionXL

In general, the mind accepts only that which matches prior knowledge or experience. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. Ponderings of a PPC Professional by Kirk Williams (2020). – Al Ries. What’s the key to standing out from the noise?

PPC 134
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.

SEO 131
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. Image source ).

PPC 131
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I Get By (Funding) With A Little Help From My Friends (and Family)

Business Plan Blog

Market skimming: If you’re the only product in the market or have a highly differentiated proposition but can only supply a small proportion of the market then a marketing skimming strategy is often best. Competitor matching: This pricing strategy results in propositions that are priced at similar levels to the competition.

PPC 59