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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Design pages to satisfy active intent first.

Search 126
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Why Some Startups Win

Steve Blank

No one had differentiated a startup job description from a large company job. This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. What I was hearing was a failure of management.

Startup 310
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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

A trademark can be a word, sign, symbol or graphic that you apply to your Company, Goods or Services to differentiate them from those of the competitors. The trademarks or registered symbols give customers a confidence to click on the ad to look for more details of the product. Use More Restrictive Keyword Match Type.

PPC 54
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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Avoid plain words. Many people obsess during this process.

Naming 120
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Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

You can select multiple rules, and these can then trigger the Tag using a “Match All Rules” or “Match Any Rule” evaluation method. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. Tealium iQ: The technical details that differentiate it. Load Rules. Data Mappings.

API 55
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Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

You can select multiple rules, and these can then trigger the Tag using a “Match All Rules” or “Match Any Rule” evaluation method. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. Tealium iQ: The technical details that differentiate it. Load Rules. Data Mappings.

API 54
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60