What are the downsides of communicating a key differentiation in your name?

Gust

Think about how useful the name Tote.com would be for a shopping site developing a social-sharing universal shopping bag/cart. Pivotal Moments name name differentiation naming strategies startup naming startupsOne reason is that because of rapidly changing nature of business, today’s competitive advantage can easily become tomorrow’s disadvantage…or at least irrelevancy.

How To Name Your Startup And Brands

Brandanew

So if you’re an early stage thinking about how to name your Startups and small biz brands, read on… About the Startup. The first time I read the name, it puzzled me. My first question to Dave was also around the name… How did you come up with a brand name like that?

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. If you visit websites of competing companies , you’ll find that most offer no meaningful differentiation.

18 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 4- My own name. When I approached the question of naming my company, I did not think for long.

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Simple But Powerful Tips for Naming Your Business or Startup

The Startup Magazine

A name is a label by which animate or inanimate things are called or referenced. When we think about names, pictures or qualities are evoked from the good to the grotesque. Therefore a good business name and slogan are key. In other words, your other or alternative business name.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Our name came from very humble origins. It’s also a very simple name to remember.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Unique name addressing what we’re doing. I started a couple of businesses before NCrypted and knew that finding the right name for the business is very important and you can’t take it lightly. Lately other data storage startups were choosing names ending in.io

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.

10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

Naming your company can be challenging and time consuming. Whether you leverage crowdSPRING’s community to help name your startup or small business or find a name on your own, you might find the following 10 tips useful: 1. Brainstorm to identify name possibilities.

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Incremental differentiation doesn’t cut it anymore.

Berkonomics

And within that slice of differentiation, to make any sort of impact and lasting company, the difference between you and your competitor cannot be incremental. “Me First, and easiest to understand, is creating differentiation by price. Quality can be, and is, an important differentiator. Service is a remarkable differentiator. One important element of positioning a company is pricing strategy.

Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) Inbound marketing.

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Why You Should Care about the Name You Give Your Company

Up and Running

Is your company name hurting your business? When company names go bad. See Also Choosing Your Business Name Is a Fundamental. Less obvious and less visible is the effect a company name can have on the development and success of a business. See Also What’s in a Name?

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Name A Startup

ultralightstartups.com

Name A Startup. Name A Startup. I’m often in the process of naming a startup. Here’s what I found: 1) Qualities of a good name. The following is a list of qualities of a good name for your startup. The prioritization of these qualities is highly subjective and specific to the project/product being named. Given that so many good domain names are already registered, it will be difficult to achieve all of these without buying a domain name.

Midas List 2020: Forerunner’s Eurie Kim (and Why Company Names Matter to Her)

Hunter Walker

In today’s world where product and access are largely ubiquitous, and price is a terrible thing to compete on, we stand by our motto that customer experience is the last frontier to differentiate on to become a leading brand and a lasting company.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. The name of our company came from the name of our flagship product.

Why You Should Consider Renaming Your Business (And How To Do It Right)

YoungUpstarts

A great business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Occasionally more than one company has the same name. 3 Your Name is Not Unique.

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Why and How to Rename Your Business

crowdSPRING Blog

“…a rose by any other name would smell as sweet.” A strong business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition.

How To Choose A Company Name

Entrepreneurs-Journey.com by Yaro Starak

In Christine Syquia’s latest article she explains how her company name, Charm and Luck , came into being and offers advice to help you choose a company name. Charm and Luck was the name of our handbag company and I was asked daily how the name came to be.

Fazt Tech Shares the Top Five Reasons Why Most Startup Companies Fail in the First Year

The Startup Magazine

Namely, as many as 50% of them never make it to their fifth anniversary, and around one-third are unable to conclude the initial year of operations.

Green Chile Burgers: A Recipe For Success

YoungUpstarts

She is the owner, her name is Kathy and she has been doing this for thirty years. Here we are, in a restaurant that has differentiated itself with good food, friendly and responsive customer service and an owner that cares and is involved.

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What’s in a startup’s name? Why the trend for misspelled words and -ly won’t go away

The Next Web

As if bootstrapped startups already didn’t have enough on their plates , they face an additional, major challenge that no amount of engineering or business acumen can adequately overcome: Naming their company. Plus, the domain name nwplyng.com was easily available.”.

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Customer service is still the best differentiator and it’s made up of small acts

Jeff Hilimire

Usually when I make this unchallenging order the barista just quickly pours it and hands it back to me, without bothering to write my name on the cup. ” I couldn’t believe he remembered my name and order, as bland as both of those things are.

Why and How to Rename Your Business

crowdSPRING Blog

“…a rose by any other name would smell as sweet.” A strong business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition.

[Review] Zag: The Number One Strategy Of High-Performance Brands

YoungUpstarts

In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. With differentiation at its core, “ Zag ” distils in simplified form the wisdom of thought leaders like Jack Trout, David A. These are namely: 1.

Fad, Shmad. New Domain Extensions Like.FAMILY Are Here To Stay.

YoungUpstarts

Instead of being limited to domain names such as.COM,ORG,EDU , etc., And, it’s not just brands, it’s also people buying domains to secure their family name or an easy to remember email address for business cards or redirecting to an existing personal website.

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How to Name Your Startup

www.rocketwatcher.com

You are here: Home » Messaging » How to Name Your Startup. How to Name Your Startup. Naming sucks. Did you name it something stupid? But name your startup John Smith and Associates and you’ve got yourself a problem. How to Name Your Startup [link].

Washers, dryers and secret sauce - why naming your technology is important

BeyondVC

As I dug deeper I found myself thinking about these appliances less from a consumer’s viewpoint and more from a marketing one and appreciating how these various companies could make a commodity product sound so exciting and differentiated. Sure, all of the competing products had to check off performance, speed, and low energy but what really struck me was the marketing terminology they used to differentiate themselves.

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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). 2: Name.

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo.

How to Write a Positioning Statement

Business Plan Blog

Many first time entrepreneurs get tripped up on the positioning statement portion of their business plan and how it differentiates from their value proposition. The key benefit – often the feature that differentiates you from the competition.

Frameworks Round 2

TechEmpower

We are not yet certain how best to differentiate tests that exercise the framework mostly as provided versus those that fine-tune the configuration for the particular use-case of these benchmarks. For now, we use the "stripped" name suffix.

Branding Secrets Of The World’s Best Brands

crowdSPRING Blog

The name of your company and your logo are two creative elements of your brand, but your brand is much more than the name and logo. A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding.

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Atlas Venture and Wellington Partners merge, change name to Watlington Venture Partners, go Huge

Fred Destin

Having a bunch of Europeans in the firms and an office is Cambridge will really help us differentiate over there. We think the name’s really nifty” said Fred Destin, a social media consultant and former investor. “It Today Atlas Venture and Wellington Partners announced that they were combining to create a new powerhouse in the global venturing world. This is going to be huge” commented Frank Boehnke. “ I always wanted to be huge”, added Fred Destin.

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Small Business Vs Large Business: What Makes Large Business Different From Small Ones

YoungUpstarts

Usually, we think what differentiates small business vs. large business are their sales figures and number of employees. This is right to some extent but there are a few other things that differentiate them.

Questions You Should Ask A Branding Company Before Engaging Their Services

YoungUpstarts

It’s about positioning the product and differentiating it from the competitor’s product. The story we will create, will revolve around your brand’s image rather than just its name.”. How Will You Differentiate Our Brand From the Competitors?

10 Keys To Innovative Branding For A Great Solution

Startup Professionals Musings

The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name. Focus on product differentiation and setting yourself apart.

Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

Startups that have a name but are not incorporated have no credible basis for an equity investment. Register Internet and social media startup names. The names you select will set the tone for investors, and are a key element in the investor or crowdfunding user decision process.

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Unique Marketing Ideas You Haven’t Thought Of

YoungUpstarts

This, in itself, can differentiate you from the competition. Marketing is an important part of nearly every business. It helps grow your brand, spread your message, and attract new customers. However, every company knows this and markets, so you need to find a way to get a leg up.

Startups Don’t Need to Be Revolutionary. They Need to Be Different.

ReadWriteStart

There are several ways your startup idea can differentiate itself from others, and some of those methods of differentiation will naturally be superior to others, depending on your current circumstances.

Five ways to make your company stand out.

Berkonomics

And within that slice of differentiation, to make any sort of impact and lasting company, the difference between you and your competitor cannot be incremental. “Me Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price.

Creating A Brand That’s Different

YoungUpstarts

This doesn’t mean we can’t differentiate ourselves, but rather it means we have to narrow down our focus. Your brand, and logo in particular, was not designed to differentiate you from the world; It was designed to differentiate you from the competition.

The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand

YoungUpstarts

It’s your company’s entire identity, inclusive of many components those outside your business might not consider: your voice, positioning and messaging, target audience, visual design, logo, and website content, just to name a few. You are not sufficiently differentiated from your competition.

10 Traits of Leaders Who Can Hold People Accountable

Startup Professionals Musings

Getting to the source and fixing problems should never be a “name and shame” game. Differentiate accountability from entitlement. Getting things done effectively in a startup requires total individual and team accountability.