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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. The name of our company came from the name of our flagship product. Photo Credit: Shaun Gray.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. A restaurant name query, for example, answers so many more questions: What type of restaurant is it?

Search 126
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Why Some Startups Win

Steve Blank

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Department Mission Statements – What am I Supposed to Do Today? No one had on-boarded these people.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand?

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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name.

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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Before developing a name, tagline, or logo, it is important to develop a positioning statement that gives the brand a sense of purpose.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! It could help us shape the future of [COMPANY/PRODUCT NAME].