Both Sides of the Table

MARCH 5, 2010

It also attracted some big names from the Bay Area. Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. I’m a huge supporter of his initiative to help end this practice. I first met the team at TechCrunch50.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Debbie Howard (07:32): I think for us is just trying to differentiate and then scale. Scroll back to top.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

The Startup Magazine

JUNE 26, 2018

A name is a label by which animate or inanimate things are called or referenced. When we think about names, pictures or qualities are evoked from the good to the grotesque. Therefore a good business name and slogan are key. Your business name is as important as a good business tax regimen. So, WHAT’S IN A BUSINESS NAME?

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

JUNE 30, 2019

As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. What is it on your website? The lean, aggressive ones do.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

APRIL 18, 2019

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. A restaurant name query, for example, answers so many more questions: What type of restaurant is it? What questions will they have next?

Search 126

Search Aggregator New York SEO 126

ConversionXL

MAY 11, 2017

As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. What I am looking for is common trends within that vertical.

SEO 131

SEO Analytics Conversion Search 131

This is going to be BIG.

AUGUST 8, 2023

First off, most people in the world can't name any VCs. I suppose if you're reading this post, you can name at least one--but I'm not even active anymore, so even if you could name a few, you might quickly find you have a relevancy problem. Everyone starts their fundraising the same way: 1) Open a shared Google Sheet.

ChatGPT 78

ChatGPT Database Salary Naming 78

ConversionXL

JANUARY 16, 2014

Forrester also found that 27% of consumers will sacrifice their shopping cart in the name of a better deal. Back in October 2013 Simon-Kucher & Partners , a global marketing & sales consultancy, published a survey that found 33% of shoppers did not name prices as the primary driver for online shopping. Shipping Costs.

Software Review 117

Software Review Social Media Vertical Algorithm 117

View from Seed

FEBRUARY 1, 2017

Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage. For better or worse, they are already in our heads as the accompanying solution to what we want, so we’re much more likely to use their names to direct the voice interface.

Vertical 120

Vertical Differentiation Internet SEO 120

Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. Enter your name and email address below and I'll send you periodic updates about the podcast. You can still do photos, carousels, you've got the dms and the Instagram stories.

Marketing 96

Marketing Social Media Video Technical Review 96

The Startup Magazine

SEPTEMBER 10, 2019

This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market. Items like the size of your user community, network effects, brand name, strong team and so on can ultimately lead to better acquisition pricing. million in revenue at the time. Alpha generation.

Founder 118

Founder Valuation Dividend Startup 118

Duct Tape Marketing

MAY 25, 2023

But there are certain ways in which the digital age is having maybe differential impacts than what we've seen in the past. That what used to be more vertically integrated efforts by different companies are being picked apart by especially entrepreneurs coming in and taking various pieces of their value chain, again, leveraging digital.

ChatGPT 69

ChatGPT Technical Review Generative AI Technology 69

ConversionXL

JUNE 5, 2014

It was because these companies actually listened to their customers that they were able to grow to names you recognize today. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

It was because these companies actually listened to their customers that they were able to grow to names you recognize today. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

It was because these companies actually listened to their customers that they were able to grow to names you recognize today. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

It was because these companies actually listened to their customers that they were able to grow to names you recognize today. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 98

Retention Customer Developer Programming 98

crowdSPRING Blog

FEBRUARY 9, 2014

Slopestyle runs are judged on the difficulty of the tricks being executed, the vertical height achieved, and the overall execution of the run. The athletes performing in this event have to differentiate themselves from the competition and this is done by creating original tricks and moves that no one else can imitate or execute as skillfully.

Entrepreneur 91

Entrepreneur Vertical Small Business Differentiation 91

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. From the moment the world turned to remote work, Zoom’s name was everywhere. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. What is branding? We cover this in detail in Chapter 3 (Brand Identity Research). The basics.

Marketing 162

Marketing Charlotte Naming Design 162

Hippoland

JULY 24, 2016

In crowded verticals, a lot of investors will simply sit on the sidelines and avoid making investments, which limits the number of investors who are writing checks in these spaces. It will be REALLY important for you to put a LOT of work into your differentiation story. Some verticals will be difficult to get revenue traction in.

Seed Stage 48

Seed Stage Valuation Vertical Demand 48

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. People wanna get on the speaking circuits for whatever, you know, industry or vertical they're in.

Audience 88

Audience Revenue Distribution Differentiation 88

ConversionXL

JULY 14, 2020

Included in the data set are the biggest names in email automation, ecommerce, and page-builders. The back-and-forth vertical scrolling to compare just two plans is already challenging. These subtle aesthetic tweaks help provide a differentiation in rows, columns, and cells so that users can skim data faster.

Mobile 77

Mobile Design B2B Differentiation 77

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores. Scroll back to top.

Marketing 83

Marketing Framework Vertical SEO 83

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores. Scroll back to top.

Framework 79

Framework Vertical Hosting Networking 79

crowdSPRING Blog

APRIL 18, 2018

clarifies the product by including the product description near the name. If you aren’t the only brand in your vertical that is natural and earthy, a splash of color might help your product stand out from your competitors’ products. Compare that to the packaging for Froo.it juice smoothies.

Las Vegas 68

Las Vegas Design Green Nevada 68

ConversionXL

OCTOBER 25, 2018

Unless there’s a clear framework in place,” Rextin cautioned, “You’ll end up with a giant glob of names and companies with all kinds of job titles because someone left it as an open text field rather than a drop-down.”. Each quarter is an opportunity to test and refine campaign tactics for other verticals. “I

Demand 132

Demand Vertical Campaign Channel 132

cdixon.org

SEPTEMBER 17, 2011

Quite early on, you will be able to differentiate yourself – and having competitors help you grow the market can actually be a good thing. But it’s probably wise to be more secretive in some vertical markets: [link]. I agree completely. And I would add: even if they copy your idea exactly, so what? link] Dejan Strbac.

Stealth 68

Stealth Startup NDA Cofounder 68

ConversionXL

SEPTEMBER 17, 2021

When we start in business one of the first things we’re encouraged to do is nail the branding: come up with a memorable brand name, a good logo, and a striking visual brand identity. If people see your name or logo and instantly know who you are, you’ve done a great job of creating the tangible aspects of your brand.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

NOVEMBER 28, 2022

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP.

Customer 102

Customer Viral Audience Campaign 102

Steve Blank

SEPTEMBER 10, 2009

The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Perhaps you can determine whether a product is new by asking customers to name the competition. End result? After twelve months Handspring’s revenue was $170 million.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). You’re going to tell Jason and Bob just the name of your URL, nothing else, and see if Jason can figure out what it is. It helps you manage, at first a checking account, is where the name came from, through text messaging.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Software By Rob

AUGUST 11, 2009

The Differentiators The areas that kill the most time when consuming open source software are: Installation process Documentation Support Usability I’m sure we can all point out a handful of open source projects that have decent documentation and decent usability. . #23 299/user for Vault vs. $0/user for Subversion? 29 Rob on 08.11.09

Open Source 62

Open Source Software Review Non-Compete Software 62

Duct Tape Marketing

NOVEMBER 19, 2019

Because again, that’s a differentiated small town is their individual small businesses. And so, we always tell small business, compete on what you can be differentiated around. But also diversity of the kind of category or vertical of business. John Jantsch: So, my father was a manufacturer’s representative.

Small Business 40

Small Business Community Arkansas Non-Compete 40

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). Instead of becoming a platform differentiator for Apple, Facebook is now aiding and abetting Apple’s only real competition. The Amazon situation vis-a-vis Apple is more severe.

Europe 101

Europe Social Network Technical Review IPO 101

Austin Startup

FEBRUARY 24, 2019

He has a series of this name and you can see us discussing the topic on YouTube. I programmed since the time I was seven-years old, as I explain in my blog post on why I named this blog?—?Lucky7?—?in Finding what to name our category for enterprise sales?—?the in honor of my mother. It is easier to do this than it may sound.

Software Review 48

Software Review Sales Cofounder Analytics 48

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. Name (required). David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47