article thumbnail

When Security Can Become Your Business Differentiator, Everybody Wins

YoungUpstarts

Non-cyber security small-to-medium sized businesses are focused on creating value around their core competency, not cyber security. According to a study by Towergate Insurance, “… ninety-seven percent of smaller companies neglected to prioritize online security improvement for future business growth.”

article thumbnail

The 4 Hottest Industries To Start a Business in For 2020

Up and Running

When starting a new business you should consider the potential industries your company may have the best opportunity to compete in. In order to differentiate yourself from the industry giants, start asking yourself how your company could harness trends to alleviate current pain points. . How to Stand Out. Technology. trillion. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Successfully Rebrand: Everything Your Small Business Needs To Know

crowdSPRING Blog

Or you might have realized that your brand simply isn’t doing a good enough job to differentiate you in the marketplace. Rebranding can work wonders for any business that is struggling to modernize, differentiate themselves from their competition, or even escape a lackluster reputation, as was the case in Uber’s recent rebrand.

article thumbnail

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. We have well financed competitors whom despite competing with we respect deeply and when you see your competition launching in many markets it’s tempting to follow suit.

article thumbnail

[Review] The Three Rules – How Exceptional Companies Think

YoungUpstarts

More importantly though, Raynor and Ahmed uncovered three very simple rules that differentiated the best from the rest: 1. Many other business commentators have stated this maxim before (in various other ways as well), but the idea is simple: find a position that’s based on non-price value i.e. do not compete on price.

article thumbnail

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

And while there is a narrative that most LPs only want to invest in the long-standing Silicon Valley brands that have existed for the past 40 years, there is evidence that many LPs understand that it is possible for new entrants in our industry to stake out grounds of differentiation. Frankly, I’ve never believed this argument.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter.

SEM 379