article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.

Search 126
article thumbnail

Why Some Startups Win

Steve Blank

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Department Mission Statements – What am I Supposed to Do Today? No one had on-boarded these people.

Startup 310
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand?

Georgia 186
article thumbnail

Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). Product name)(statement of primary differentiation).

article thumbnail

How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME].

article thumbnail

Five Tips For Startups And Small Businesses To Improve Their Customer Service

crowdSPRING Blog

World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. Startups and small businesses must find ways to differentiate from their competitors and to understand their competitive advantages. In fact, I’m happy to count among my friends people whom I met through crowdSPRING.

article thumbnail

Five Tips For Startups And Small Businesses To Improve Their Customer Service

crowdSPRING Blog

World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. Startups and small businesses must find ways to differentiate from their competitors and to understand their competitive advantages. In fact, I’m happy to count among my friends people whom I met through crowdSPRING.