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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 310
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Categorizing keyword modifiers is especially useful for sites that have hundreds or thousands of similar pages, like review sites with city-specific content or sites with hundreds of similar products. We rank well for Product X but not Product Y”), you can measure performance in the context of your marketing funnel.

Search 126
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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand?

Georgia 186
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How to Make Product Pages That Sell

Up and Running

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. That helps search engines identify the product properly.

Product 101
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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

crowdSPRING Blog

Great product packaging design is the first tangible experience your customer has with your product. In many cases, it’s what draws them to your product in the first place. Product packaging can make or break product sales. How important is packaging design? trillion annually. trillion annually.

Design 50
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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. The best approach is going straight to the source, asking your customers what they want, need, and already love about your products or services. The basics are important (e.g.,

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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.