Startup Professionals Musings

APRIL 10, 2020

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

YoungUpstarts

NOVEMBER 2, 2020

Another talked about how they used Agile techniques to create and test new product and service offerings for customers struggling with the pandemic. They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. In your experience, how do sales teams react to Agile?

Agile 264

Agile Marketing Campaign Sales 264

A Smart Bear: Startups and Marketing for Geeks

MARCH 27, 2012

Intuitively, we tend to see prices as a consequence of a product’s inherent worth , and marketers everywhere want to keep it that way. I’ve always been fascinated by the power of pricing, as demonstrated by stories like the jeweler who doubled her sales by trippling her prices. Why charge at all ?

Sales 279

Sales Software Review RSS Web 279

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Above, the average order value and sales conversion rate equally impact total sales growth.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Women Entrepreneurs Can

APRIL 8, 2022

You don’t want a film that detracts from the product you’re hoping to peddle or appears cluttered. The tool you’re using can differentiate between a good video and a bad one. Because video editing tool is powerful and can correct so many issues, you may believe that anything can be corrected in post-production.

Video 52

Video Sales Social Network Social Media 52

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Who is it for?

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

JUNE 18, 2012

I previously touched upon the Passion/Product Fit of an aspiring entrepreneur. Product/Market Fit. Startups in this category have the know how, mindset, confidence and product differentiation to address the global market from day one. You are either a sales or product oriented startup company when you first start.

Singapore 178

Singapore Technical Cofounder Product Marketing 178

Startup Professionals Musings

OCTOBER 4, 2021

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Clearly focusing on the right market and customer profile sets your competitor differentiation. When customers are excited, your team becomes more engaged and productive.

Sales 276

Sales Leadership Differentiation Global 276

The Startup Magazine

JANUARY 24, 2024

Run customer surveys Customer satisfaction surveys allow your company to understand consumers’ opinions about your brand and its products and services. They usually involve simple yes and no questions like ”Did you like this product?” and “Did the product serve your needs?”. Make sure all your UGC is authentic and relevant.

Customer 129

Customer Social Media Retention Software Review 129

View from Seed

SEPTEMBER 18, 2019

As a seed-stage company, it is understandable to have a nascent (or non-existent) product and a barebone team relative to the great ambition of the company. The “product roadmap”. Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). The “product roadmap”. The “people roadmap”.

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

VC Cafe

MARCH 1, 2024

Alow users to generate, refine, and stitch different content types in one workspace Enabling in-platform refinement – AI products can help users identify what can be improved, and then automatically make these changes. Iterating with intelligent editors – products that enable users to take an existing output and refine it (ex.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Up and Running

MARCH 11, 2020

Every person, company, and product relies on transportation daily—creating a powerful demand. In order to differentiate yourself from the industry giants, start asking yourself how your company could harness trends to alleviate current pain points. . Free, downloadable SAAS sales forecast template. Green products and services.

Technical Review 97

Technical Review Green Silicon Valley Non-Compete 97

YoungUpstarts

NOVEMBER 19, 2019

This could happen by reducing expenses, increasing your sales, and generating more revenue. Even though improving your revenue and increasing sales are complementary goals, each area requires a unique strategy if your company is going to see more cash in the bank. Differentiating Between Revenues and Sales.

Revenue 165

Revenue Sales Warrant Differentiation 165

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

Startup 310

Startup PR Public Relations Channel 310

Up and Running

SEPTEMBER 19, 2018

One of our Bplans writers described going into business in cannabis as a “ once-in-a-generation opportunity ,” with the product rapidly becoming legal for recreational as well as medical use in many states. In legal states, the markets have become so saturated that cannabis companies can end up with thousands of pounds of unsold product.

Business Plan 154

Business Plan Technical Review Forecast Exit Strategy 154

Up and Running

OCTOBER 26, 2020

It’s the driver of both sales and marketing and establishes a 24/7 representation of your brand. You’ll need to consider the design and build of product pages, setting up shipping and payment processing , and implementing the proper security protocols to protect customer’s data. With an eCommerce business, your website is everything.

eCommerce 149

eCommerce Development Team Review Hosting Security 149

The Startup Magazine

APRIL 14, 2022

You could have the best product on the market, but if no one knows about it, then no one will buy it. If your startup’s name is too technical or complicated, people might not understand it, which may make them less likely to use your service or buy your product. Marketing will help your business stand out from others.

Startup 145

Startup Early Stage Naming Public Relations 145

YoungUpstarts

APRIL 17, 2018

Hiring = Sales. A good recruitment process has many parallels with a sales funnel. As with sales, these core reasons need to be compelling to candidates, while being as unique to you (competitive differentiation) as possible. Not sales, product development, or fundraising.

Cofounder 164

Cofounder Elevator Pitch Hiring Dividend 164

YoungUpstarts

OCTOBER 4, 2019

Now, marketing and sales have changed a little for the last decade. In the age of information, the market reaction and communication channels have changed, which makes it necessary to innovate and create new sales tactics. What inbound marketing does is making the sales process easier for the prospect.

Sales 113

Sales Acquisition Differentiation Channel 113

The Startup Magazine

OCTOBER 19, 2020

In a conventional business perspective, there are significantly lesser areas to differentiate yourself from the competition. Most industries have touched their peak, matured, and there is little room to improve in the world of homogenous products, similar marketing, and standardized, efficient processes.

Technical Review 153

Technical Review Forecast Analytics Social Media 153

YoungUpstarts

JUNE 27, 2017

Yet the good ones can compensate with a great product combined with great service. Customer support is one venue where start-ups can differentiate themselves from their larger competitors. This feedback can serve as a direct line to future improvements in your products and services. You have to be available to build trust.

Startup 182

Startup Agile Differentiation Software 182

Up and Running

AUGUST 16, 2021

Earning the first sale from a customer is always considered the hardest. Depending on your domain, product, and pricing, it can take anywhere from days to months to convince someone to make a purchase. The service you offer your customers is the biggest competitive differentiator you have.

Customer 154

Customer Churn Rate Software Review eCommerce 154

YoungUpstarts

SEPTEMBER 19, 2017

What is the benefit of using your product or service instead of your competitors’? Can you come up with a new strategy or differentiation for your business that would have a strong benefit to your customers? They say something like “Our products will be better!” Are you going to offer a premium product and price it accordingly?

Business Plan 173

Business Plan Startup Venture Capital Differentiation 173

Both Sides of the Table

JUNE 22, 2021

You can listen to the entire conversation above or via this link , but I also wanted to highlight one topic we discussed that I feel strongly about, which is how I think enterprise sales and venture fundraising are basically the same muscle. And again, just like in enterprise sales, this is all about differentiation ?—?what

LP 375

LP Southern California Los Angeles Differentiation 375

Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

MAY 19, 2020

Content planning for sales and marketing goals. By now, you’re probably sick of reading about tying content ideation and execution to the stages of the classic sales funnel. Evaluation , where differentiation between competitors must occur. What background knowledge do customers need to use your product or service?

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

JULY 11, 2017

Most successful business plans entail launching a new product, service, or distribution outlet that attacks existing market competitors on what military planners would term an exposed flank. Look closely for other highly differentiated technology that may be hidden in the work you or your team have already completed.

Technical Review 80

Technical Review Development Team Review Differentiation Leadership 80

Startup Professionals Musings

DECEMBER 2, 2022

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product. Sales/Marketing. Be specific on sales channels and marketing initiatives. Production.

Business Model 256

Business Model Distribution Viral Green 256

This is going to be BIG.

OCTOBER 18, 2022

Instead, you start with the value proposition of the product itself and you make sure it’s clear why someone would want to use it in the first place compared to all the other dating apps. Whatever it is, you’d never attempt to sell a consumer product without thinking about it this way—so why is everyone recruiting this way? the talent.

Product 135

Product Acquisition Channel Differentiation 135

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

DECEMBER 24, 2020

They just need to build one great software product that continues to engage the audience with consistently updated functionality. This enables businesses to focus on customer engagement and feedback, rather than juggling multiple product lines. No matter your business model, you should be forecasting sales, expenses, and cash flow.

Business Model 93

Business Model Churn Rate eCommerce Software 93

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customer 108

Customer Differentiation West Virginia Campaign 108

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Tricked by recency.

Marketing 299

Marketing Metrics Differentiation Demand 299

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Indeed’s German branch was struggling to close sales because they had no awareness in that market. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Your marketing strategy is what amplifies that brand.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Startup Professionals Musings

JANUARY 18, 2023

With pervasive access to social media, customers no longer differentiate poor product repair and replacement from a poor shopping experience or customer usage satisfaction. Your challenge is to excel in all elements of a customer interaction, from pre-sales to long-term advocacy and image. You can never edict all decisions.

Differentiation 274

Differentiation Social Media Customer Matching 274

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

NOVEMBER 27, 2018

KlientBoost differentiates confirmation emails from confirmation pages effectively: “Consider the email to be an extension of the thank you page that outlives the redirect URL.”. Should you have waited for a sale? There’s a CTA to start a free trial for a product you’ve already purchased, which makes no sense. Buy it again.

Technical Review 133

Technical Review eCommerce Email Software Review 133