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Founder-Investor Fit

VC Cafe

Reference calls on the partner from other portfolio companies or other boards she served are usually recommended. When capital is commoditised, and every VC fund might look the same to a founder, market forces encourage players to differentiate. Ask for references from other founders they backed and didn’t back.

Founder 187
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7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

A compelling story can make or break your ability to differentiate your solution from dozens of others. A successful campaign must not only capture people’s imagination but must have the right integration to move people to a new frame of reference and new thinking. Use social media and the media to build demand for change.

Marketing 231
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5 Competitive Drivers Which Limit Your Growth Ability

Startup Professionals Musings

These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives. Small differentials and more competitors give customers higher leverage. At some level of function, availability, and price performance, customers jump ship away from you. Bargaining power of customers.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation. The referred customer also gets 20% off their first order. Take Athleta , a women’s yoga clothing line.

eCommerce 129
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10 Questions To Ask Before Selecting A Search Firm

Startup Professionals Musings

This is often referred to as the “stick” rate for new hires. To attract the best candidates, they need to differentiate your company and your opportunity. Other measures to gauge process efficiency include the interview-to-offer ratio, and the offer-to-close percentage. What percentage of your hires have stayed two years?

Search 181
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6 Strategies For Establishing A Vibrant Business Team

Startup Professionals Musings

As they rack up – with your leadership – yet more and more positive reference points, they internalize the causes and consequences. Be sure to differentiate compensation and rewards correctly. The more successes you can help them create, the more chances they will have to interpret these wins as permanent, pervasive, and personal.

Cofounder 271
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5 Factors Which Define The Scope Of Your Competition

Startup Professionals Musings

These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives. Small differentials and more competitors give customers higher leverage. At some level of function, availability, and price performance, customers jump ship away from you. Bargaining power of customers.