Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Debbie Howard (07:32): I think for us is just trying to differentiate and then scale.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Both Sides of the Table

JANUARY 6, 2014

I think that mindset is useful to remind entrepreneurs that it is a shared journey and capital (whether active or passive) is a part of your success and your ability to access it when you need to and for the amounts you need is a very critical differentiator between successful companies and unsuccessful one.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

ConversionXL

JUNE 30, 2019

Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. What I’m looking for are common trends within that vertical.

SEO 126

SEO Conversion Analytics Design 126

ReadWriteStart

JUNE 23, 2011

He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. Anupam Rajey from Lucknow, India, presented Acelerar Technologies , an outsourced accounting services BPO project from India. Anupam has serious segmentation issues.

Spain 115

Spain Entrepreneur India San Francisco 115

ConversionXL

MAY 11, 2017

Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

Austin Startup

APRIL 25, 2017

Revenue needs to grow 20x, and margins must expand dramatically. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. Global smartphone revenue is about $420B.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Steve Blank

SEPTEMBER 7, 2009

Instead of a Sales team and organized to sell with a consistent and successful sales roadmap generating revenue, it is a disorganized and unhappy organization burning lots of cash. Because the company based its headcount and expenses on the expectation that the Sales organization will bring in revenue according to plan.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.).

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

Startup Professionals Musings

FEBRUARY 15, 2017

New domains would include attracting business customers as well as individuals, taking your online business into retail, and diving into verticals. Expand the market to new domains. This strategy opens up new growth opportunities without the dogfight of taking territory away from existing competitors.

Vertical 167

Vertical Differentiation Restful Audience 167

ConversionXL

JANUARY 16, 2014

In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed. Shipping Costs. Now, as I said, these are just averages. Wait a second?! superior customer service.

Software Review 117

Software Review Social Media Vertical Algorithm 117

This is going to be BIG.

AUGUST 8, 2023

ChatGPT's data is two years old and when actual tech humans can't really differentiate easily between pre-seed and seed, who's a lead and who isn't, and whether or not someone is a real fund or just a broker, I wouldn't expect a bot to. I have revenue. and get an autogenerated list. And yes, I tried ChatGPT. Am I still pre-seed?

ChatGPT 78

ChatGPT Database Salary Naming 78

Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients. So you've got more variety of content.

Marketing 96

Marketing Social Media Video Technical Review 96

The Startup Magazine

SEPTEMBER 10, 2019

Compounding is the ability of an asset to generate earnings that are reinvested in order to generate exponential revenue growth. It has never paid out dividends, and clocks around $200 billion in revenue. This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market.

Founder 117

Founder Valuation Dividend Startup 117

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Customer turnover was reduced by one third which translated into approximately $20 million recovered in annual revenue. The result?

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Customer turnover was reduced by one third which translated into approximately $20 million recovered in annual revenue. The result?

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Customer turnover was reduced by one third which translated into approximately $20 million recovered in annual revenue. The result?

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Customer turnover was reduced by one third which translated into approximately $20 million recovered in annual revenue. The result?

Retention 98

Retention Customer Developer Programming 98

Mucker Lab

DECEMBER 2, 2015

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. Second, Apple vertically integrated the user experience, business model and distribution model. The iPod model will separate IoT platforms from fads.

Vertical 60

Vertical Widget Distribution China 60

Hunter Walker

MAY 20, 2018

The idea was to build a publishing-focused brand with events as a revenue base while we figured out our own differentiation in a crowded market — and then added business lines around advertising, custom content and now subscriptions. You need diversity in revenue streams. So I find Cheddar interesting.).

PR 64

PR Media Differentiation Audience 64

Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Founded in April/May 2010 by Diego Berdakin (Ex-Slingshot Labs) and Josh Berman (Ex-Slingshot Labs, MySpace Co-founder) in Santa Monica, CA.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. Bean had been experiencing a long period of zero revenue growth.

Metrics 157

Metrics Marketing Campaign Audience 157

Hippoland

JULY 24, 2016

Your startup’s valuation is not based on a proforma of your revenue. This is really key to understand, because so many founders wonder, “Why was that company over there who has 0 revenue able to raise their round at a $10m cap convertible note? It will be REALLY important for you to put a LOT of work into your differentiation story.

Seed Stage 48

Seed Stage Valuation Vertical Demand 48

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Growth marketing doesn’t prescribe quick-fix hacks that any company can apply to “10x their revenue.” For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ReadWriteStart

JANUARY 20, 2011

Kelly's business has already done about $150,000 in revenue in 2010, which tells me that she has successfully validated at least some of her assumptions. He has run some experiments within the entrepreneurship training vertical, and has seen success when he has brought on known thought leaders.

Entrepreneur 114

Entrepreneur Silicon Valley Vertical Massachusetts 114

ReadWriteStart

MAY 12, 2011

I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. She has, thus far, not done any other formal customer acquisition initiative. Happy Grasshopper.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. For a sense of scale, consider that Tesla generated $7B of revenue in 2016. Of that, Tesla does not even break out non-automotive revenue, meaning that their battery/solar business today is small fraction of total sales. This is pretty astonishing.

Nevada 66

Nevada Global eCommerce Engineer 66

ConversionXL

JUNE 3, 2019

Because a Manta report found that 61% of small businesses surveyed indicated that more than half of their revenue came from repeat customers. Case study: How Terminix used customer feedback to recover $20 million in lost revenue. Furthermore, the study found that repeat customers spend 67% more than new customers. The result?

Retention 82

Retention Developer Customer Programming 82

ConversionXL

OCTOBER 25, 2018

But, as he contended, if you can show someone that for every $5 spent you generate $25 in revenue, you have their attention. How many customers and much revenue could this channel bring if successful? For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals.

Demand 132

Demand Vertical Campaign Channel 132

abovethecrowd.com

APRIL 17, 2013

With each hand, a small percentage of the pot is scraped off by the dealer, which in essence becomes the “revenue” for the casino. While casinos use the term “rake,” a plethora of interesting word choices exist which all describe the same thing – keeping a little bit of the revenue for the company that is running the service.

Europe 101

Europe Social Network Technical Review IPO 101

abovethecrowd.com

FEBRUARY 27, 2019

In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. In November of this year, the company announced that it had achieved “substantially” more than $1B in revenue in the third quarter. billion of GSV (gross services revenue) across 2.0

Internet 88

Internet Matching Vertical Hosting 88

crowdSPRING Blog

DECEMBER 13, 2018

But if you want to accelerate growth and improve your revenues and profits, you need to up your game. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Are you interested in comparing revenues? Horizontal vs vertical vs diagonal lines.

Marketing 162

Marketing Charlotte Naming Design 162

YoungUpstarts

MAY 6, 2014

Innovation is a function of sticking with and executing on ideas— whether new or old — that don’t conform to the status quo, which results in turning an idea into something tangible, useful, and differentiated. Since then, it’s been almost vertical. We need to listen non-critically to ideas. As a result of his care, they felt safe.

Leadership 169

Leadership Employee Community Non-Compete 169

Steve Blank

SEPTEMBER 10, 2009

Most startups following the Product Development Model never achieve their revenue plan and burn through a ton of cash not knowing what hit them. The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Why does Market Type matter?

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

ConversionXL

JANUARY 21, 2020

What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? Revenue drop/increase. The more websites or web projects to coordinate, the more complex the handling of the data. Critical to identify serious errors.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

www.pakman.com

SEPTEMBER 27, 2012

At that scale, you can reach billions of dollars in revenue. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. General news carries the lowest CPCs whereas specific verticals like healthcare and finance command higher CPCs.

Social Media 47

Social Media Vertical Advertising Distribution 47

Austin Startup

FEBRUARY 24, 2019

If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not so sales deserves the ultimate respect.

Software Review 48

Software Review Sales Cofounder Analytics 48

Reid Hoffman

SEPTEMBER 8, 2020

It might cater to new customers, it might solve a different need, or it might involve a different revenue model. For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly.

Startup 36

Startup Silicon Valley Business Model Mobile 36