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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? And so that would be where I would draw those differentiations. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing.

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How to Curate Sitelinks to Increase Conversions

ConversionXL

If you’re not desperate to hire and you syndicate your job listings through other sites, there’s no reason to take up valuable real estate with a page whose presence relies on signals from non-customers: Jobs pages have tons of user signals—but low ROI—for brand queries. Choose informative, semantically varied anchor text.

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