On differentiation

Hippoland

One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. So, differentiating your company well is tough. Take the time to really hammer out a clear story on why your product / company is differentiated.

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Filed under: Customer Development , Technology , Vertical Markets | Tagged: Steve Blank , Customer Development , Early Stage Startup , Tips for Startups « Vertical Markets 1: Bad Advice – All Startups are the Same Rocks in the Rocket Science Lobby » 7 Responses DavidS , on May 28, 2009 at 5:48 am Said: Interesting post Steve.

What is vertically integrated ecommerce and when is it appropriate?

The Equity Kicker

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. He was talking about what most of us describe as vertically integrated ecommerce, and gave the following definition: The primary means of interacting, transacting, and story-telling to consumers is via the web. It’s a brand, and that brand is vertical.

How Can Venture Capital Funds Differentiate Themselves [VC Wish List Part 2]

VC Cafe

10 things VCs can do to differentiate themselves and provide more value to potential investments – based on feedback from dozens of entrepreneurs. Despite the VC’s obvious disadvantage in the early stages, marketing and differentiation of venture capital funds is limited today.

Is Enterprise Tech A Commodity?

Mark Birch

The answer is of course enterprise tech companies can build large scale businesses that are both defensible and differentiated. One could look at CRM as oversaturated and lacking innovation, but in fact doing a search on “CRM” + “choose_an_industry” yields quite a few vertical offerings.

Who will be the Stripe for insurance?

Version One Ventures

But beyond Shopify, virtually any transactional SaaS product out there has added payments – from horizontal solutions like FreshBooks to vertical SaaS products like Clio and Jobber (both V1 portfolio companies ). Software has become the wrapper for a commoditized product and as such, it has turned payments into a much more differentiated product. A few years ago, we began to see SaaS companies integrate payment processing into their software.

How to Get Superior Returns in Venture Capital

David Teten

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator.

“I can tell if a podcast is going to stink beforehand if the person has a PR person asking for questions.” Digiday’s Brian Morrissey on Digital Media, VC and Light at the End of the Tunnel.

Hunter Walker

The idea was to build a publishing-focused brand with events as a revenue base while we figured out our own differentiation in a crowded market — and then added business lines around advertising, custom content and now subscriptions. Twitter Friend.

SaaS Wars: Europe Awakens

Cracking the Code

Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US. Vertical solutions are typically a sign of a more mature ecosystem. In Europe, a range of vertical SaaS companies is beginning to emerge, and it's likely to catch-up in the future.

Cloud Europe 2017: The Factory is Cranking

Cracking the Code

Comparing the list to the top 300 leading SaaS companies in the US, some interesting trends emerge: Europe is showing strength in data/ analytics and security, driven by the booming ecosystem in Israel but is less represented in developer/infrastructure and vertical applications.

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Interview with eFounders

Cracking the Code

The SaaS infrastructure will become increasingly more driven by APIs: developers will use more API driven services like Algolia or Segment to reduce time to market and focus their dev resources on the part of their product which differentiate them.

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Simple But Powerful Tips for Naming Your Business or Startup

The Startup Magazine

Depending on your vertical, total cost of business name change can run into millions of dollars like the attempt to change UTA to TDU. Differentiation in this case is key. A name is a label by which animate or inanimate things are called or referenced.

The Future of Startup Accelerators

Instigator Blog

Accelerator differentiation. Beyond specialization (around certain verticals, for example), I think we need to see more differentiation as well. Accelerators need to think about their unique value proposition, so they can differentiate and stand out. I’m not much of a prognosticator, but recently Sarah Needleman from the Wall Street Journal called me to ask my thoughts about startup accelerators.

Talking to a VC About Your Competitors

Both Sides of the Table

which features do you believe your customers care about and where you’re try to differentiate? One of the most common ways to present the competition slide is to show your company stacked against your main competitors, who will be plotted in vertical columns against each other.

Transcript of Increase Profits Through Specialization

Duct Tape Marketing

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. First of all, so many other people are doing the exact same thing, so there’s no meaningful differentiation.

The Great Voice Consolidation

View from Seed

Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage. Even with very specific asks, the value of platform differentiation beyond library volume starts to erode with voice. Speech is our fastest natural means of communicating. Until we’re all chipped and can talk in wordless brainwaves like Professor X, voice is the human ceiling for external command and expression.

Meat alternatives show real progress toward market viability

Venture Chronicles

You take an animal cell, feed it in a controlled environment, differentiate it, and put it in a bioreactor. There are some interesting things happening in the world of food science.

The Right Business Model for the Right Market

Launching Tech Ventures

In Internet terms, Warby Parker is (so far) a runaway success, not just creating a growing business with a loyal following but innovating on business model to spur an entire category of copycats in different verticals, most notably apparel, with bigger players like Everlane and Bonobos and an entire wave of smaller entrants. You don’t see these same market dynamics in apparel or even other accessory verticals.

The First 10 Questions I Ask Entrepreneurs When Investing

Instigator Blog

that they’ve found a differentiator that matters. It also helps prepare entrepreneurs for what individual investors are interested in (specific verticals, etc.)

How valuations are really determined at the seed stage?

Hippoland

Because valuation is based on supply and demand, these are the levers that affect your valuation: Market / economic conditions Geography Competitive landscape of your vertical Compelling components of your business (revenue / team / growth / performance) How you run your fundraising process Market conditions Unfortunately, market conditions are completely out of your control. It will be REALLY important for you to put a LOT of work into your differentiation story.

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. He does think there are opportunities in vertical search.

Learning From The OG iPod

Mucker Lab

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. Second, Apple vertically integrated the user experience, business model and distribution model. Who can build a premium consumer brand, vertically integrate the entire model and make loyalty the default choice for every customer?

Clarify your story.

47 Hats

What is your differentiated, must-have value proposition to this customer? Competitive Positioning & Pricing: • Who is the competition, and how do you differentiate from them? Sales Cycle & Messaging: • What are the top target segments (verticals, size, geography)?

Conducting User Research in Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions.

Conducting User Research in Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions.

Software Eating Industries

Mucker Lab

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. For a long time, software was viewed as an enabler and accelerant for competitive differentiation for incumbents.

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. BuzzFeed.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions.

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Product Management at Startups vs. Enterprises

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions.

5 Things Entrepreneurs Can Learn From Slopestyle

crowdSPRING Blog

Slopestyle runs are judged on the difficulty of the tricks being executed, the vertical height achieved, and the overall execution of the run. The more complicated the trick, the more breathtaking the vertical height, the greater the risk will impress the judges greatly.

So You Want to Start a Startup Accelerator…

Instigator Blog

We’re seeing accelerators emerge in verticals – RockHealth is an example. Creating a vertically-focused accelerator has a number of advantages. There’s lots of overlap, but plenty of opportunity for differentiation as well. Where I think there’s opportunity is for accelerators to differentiate across different variables (just like we recommend startups should do): business model, strategy, target market, etc.

10pm till 1am

Start Up Blog

More valued to the market and most importantly differentiated. Technological disruption means we need to be wide in our skill base, not thin and vertical. My previous blog post has 12 random thoughts I came up with.

Myth: Online Labor Marketplaces Only Lower Worker Wages

Hunter Walker

But here’s the thing – if you have a differentiated skill, marketplaces will actually substantially increase your effective hourly wage. It’s a bold statement about the future of labor in the legal vertical and, obviously, we like it. “By creating competition for task/project-based employment, online labor marketplaces lower average wages for workers.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. In November 2014, Google published findings that suggest vertical ad units are the most viewable.

6 Proven Tips for Successful Food Packaging

crowdSPRING Blog

If you aren’t the only brand in your vertical that is natural and earthy, a splash of color might help your product stand out from your competitors’ products. The grocery industry brings in over $680 billion in sales every year.

The evolution of an investment theme

The Equity Kicker

In the case of social software all the evidence suggests that the investment theme is strong and there will be more winners in this space, but the next generation will work hard to differentiate themselves from their forbears by specialising in different process areas or distinct verticals. IBM has just announced the acquisition of social recruitment business Kenexa for $1.3bn, the latest of a string of ‘social’ enterprise software businesses to be acquired this year.

Senior Product Manager and Your Next Career Steps

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions.

The Role of Emotional Intelligence in Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions.

An Alternative Model for Startup Incubation

Instigator Blog

This is especially true if there’s a vertical focus to the incubator, where it’s likely that people in Project A will be interested and familiar with Project B. What’s your differentiation and unique value proposition vs. other accelerators?). Recently I wrote a blog post on things to think about when starting a startup accelerator. I pointed out that most accelerator programs take between 5-12% or thereabouts for a fairly standard amount of money and time.