OnlyOnce

MAY 3, 2011

The Direct Marketing Association (DMA) has long been a leading voice for direct marketing for nearly 100 years – back when direct marketing was really only about postal. What’s important about this Early Stage Innovation award is the exposure. But I can give you a tip. This award?

Early Stage 109

Early Stage Direct Marketing Technical Review New York 109

Both Sides of the Table

APRIL 28, 2010

It was an early example of the power of direct marketing and subscription services. I knew that OATV had invested in the company and I typically like to look harder at stuff that they do since I consider them to be very savvy with early stage trends. Enter ShoeDazzle. I think of it as Columbia House meets Zara.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Both Sides of the Table

AUGUST 2, 2009

Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services. Are they recommending you to friends or telling people how badly you suck?

Conversion 235

Conversion Management Social Network Philadelphia 235

Both Sides of the Table

AUGUST 3, 2009

We had an excellent opening panel on early-stage investing with Dave McClure (Founders Fund – NorCal), Brad Feld (Foundry Group, Boulder) and Andy Sack (Founders Co-Op, Seattle). He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Mike Michalowicz

SEPTEMBER 8, 2015

He is passionate about early stage companies and leading them to a profitable and sustainable growth path. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. He is passionate about early stage companies and leading them to a profitable and sustainable growth path.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

crowdSPRING Blog

OCTOBER 5, 2012

Not persuaded by arguments about early stage startups & org charts – [link] – Worry about getting s**t done. Applying Traditional Direct Marketing Principles to the Digital Age – CRM Magazine – [link]. To succeed, you need a good product AND a sound business model – [link].

Social Media 91

Social Media Small Business Design Media 91

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167