Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers. Let’s look at how a digital mailroom can play a key role in obtaining your company’s marketing goals.

Is print more powerful than email marketing for a business?

The Startup Magazine

All around the world businesses are using email as one of their main focus areas for brand awareness and getting their product in front of consumers. In the UK, 70% of us think we receive too many emails. billion letters sent each year year (over 12 million are direct mail).

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[Infographic] Five Of The Top Email Mistakes That Will Send You To The Spam Folder

YoungUpstarts

Direct marketing is still a widely accepted and efficient way of engaging with sales prospects, but there are right ways and wrong ways to send a prospecting email to your audience. Even something as simple as having broken links in your email can condemn it.

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5 Reasons Why Business Cards Are Still Important In 2018

YoungUpstarts

I’ve talked to a lot of business people asking what medium they use to introduce and market themselves. It may just be a small piece of paper, but that small piece of paper is a powerful tool and a crucial part of marketing yourself.

Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. million follow-up emails and 24.5

3 Offline Marketing Methods To Use To Build Your Brand

YoungUpstarts

When it comes to marketing your startup, you most likely have all the usual methods covered – creating a website and blog, creating social media marketing, setting up an email marketing list, and perhaps even placing advertisements on other popular websites and blogs in your industry.

How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. How Important Is Email Marketing in eCommerce?

Top 5 Reasons to Include Email Marketing in Your Business Plan

Up and Running

Even though global IPO markets may now be showing a bit of an uptick, indicative of the trend of new company formations after the abysmal depths of 2007 to 2010, any entrepreneur who has been trying to raise capital for a new venture does not have to be told that money is tighter than ever and investors have taken risk aversion to new heights. Here are five points you should make in your business plan in order to dazzle your investors with your email marketing prowess.

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5 Practices That Will Make Your Email List Your Most Valuable and Responsive Asset

Duct Tape Marketing

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. For some, email list building is simply a numbers game.

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How To Craft A Compelling Offer In 7 Easy Steps

Entrepreneurs-Journey.com by Yaro Starak

It includes the obvious component – a price and a mechanism to make the transaction – but it also includes other important things like price justification, risk reversal, background story and other marketing elements. The offer is absolutely critical because it’s the final piece of marketing your prospect experiences before making a purchase. You might lead them towards an offer with all kinds of different marketing tools, but the offer is the final conclusion.

[Infographic] The Numbers Around Direct Mail Marketing

YoungUpstarts

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Others Bolt Insurance direct mail infographic marketing

10 Rules For Writing An Effective Sales Letter

Entrepreneurs-Journey.com by Yaro Starak

I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. In this column I’ll be focusing on how different forms of writing are indispensable to success in business generally and Internet marketing specifically. As a copywriter, I’m a big fan of prospecting letters as a way to get clients – both email and snail mail versions. Some people like email.

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Wonga Launches Fraud Hotline To Combat Phishing Scam

YoungUpstarts

Wonga, the well known short term lender, is being used as the front for an email and SMS phishing scam perpetrated by a gang on internet fraudsters. The scam starts with an email or SMS being sent to customers, purported by Wonga South Africa, to a diverse range of recipients.

How to Keep Discounts from Killing Your Business [PART 3]

Up and Running

It may not sound exciting, but it is important, especially if you’re taking your business’s marketing into your own hands. It’s also important to note that t here are differences in terms of what laws apply between sending out a physical mailer to a mailbox, and sending an email.

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The Beginning of the DMA’s Next Chapter

OnlyOnce

  As I wrote a few months back, I recently joined the DMA’s Board of Directors and its Executive Committee to try to help the association – one of the largest and highest profile groups representing marketers – advance its agenda in a few specific ways.    At the time, I noted that my interests would be on consumer advocacy and engagement, execution around interactive marketing issues and the internet community, and transparency around the organization itself.

5 Easy, Free Ways To Get The Word Out About Your Company

YoungUpstarts

By Pamela Webber, Chief Marketing Officer at 99designs. Hopefully you’ve given some thought to your brand : what makes you different and memorable, your product/market fit and your audience. Content marketing and search engine optimization. Start building your email list.

Grow Your Business By Improving The Workflow Of Your Sales Team

YoungUpstarts

For instance, how many cold calls have lead to conversions vs. direct marketing sales letters? For instance, there are many free extensions such as Signals email tracking that can make email prospecting more efficient. by Kevin Faber, founder of Silver Summit Capital.

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Traditional Marketing Is Still Alive And You Should Be Using It!

YoungUpstarts

Traditional marketing is dead. It turns out that reports of traditional marketing’s death have been greatly exaggerated. Traditional marketing is alive and well, and you ignore it at your own risk. Now online marketing, SEO, and social media are all extremely important.

Why Winning Matters (Especially When You’re Young)

OnlyOnce

The Direct Marketing Association (DMA) has long been a leading voice for direct marketing for nearly 100 years – back when direct marketing was really only about postal. It has evolved in that time to include phone, fax (for the nanosecond that was relevant), and then interactive tactics, including email. If your young company is doing something new and innovative in direct marketing, consider submitting for an award.

Who cares about customer loyalty?

Berkonomics

A competitor could find easy pickings here, with direct marketing to habit shoppers with coupons, special prices, and exciting promotions. Email readers, continue here…] Then, you can buy your customers , usually an expensive and very tenuous proposition.

Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity.

How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches?

The Value of a Break

OnlyOnce

Not only did I recognize this with Return Path on my sabbatical, but during my sabbatical, I also reengaged with two organizations (Princeton and the Direct Marketing Association) where I sit on boards and used to be extremely active but have been pretty dormant for a couple of years.

Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Google Analytics 360 (GA360) is one of seven components of the Google Marketing Platform. email, SMS).

Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs.

Getting to Know Maker Studios

Both Sides of the Table

” And then you can build email lists and market video content to your fans in the same way Gilt Groupe markets its clothes to its end consumers, making it an insanely scalable business. Tech Market Analysis

Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing

YoungUpstarts

Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success.

Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Read everything you can about viral marketing.

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Offer a message that speaks directly to each audience. Customer segmentation is an old trick in the marketing book.

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Read everything you can about viral marketing.

Episode 44: Communication and Credibility with Scott Spiro and Tony Lillios

Mike Michalowicz

Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Email Kristina or Mike! Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Email Kristina or Mike!

Entrepreneurs are Everywhere show No. 5: Daniella Yacobovsky and Jane Moritz

Steve Blank

— Jane Moritz owns Challah Connection now, but previously founded her own direct marketing agency, DMTG, which she ran with her husband. Maybe a month or so before my second son was born, Josh was very unhappy in a job … at another direct marketing agency in (New York) city.

Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity.

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! .

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is.

Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. After product/market fit, they can help run up the score on what’s already working.

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Depressing Thoughts About Groupon’s Model

Seeing Both Sides

With over 40 million email subscribers, Groupon’s success is based on consumers responding to their daily deal emails, and sourcing high-quality offers that compel readers to respond. The story CEO and founder Andrew Mason told in his interview with Charlie Rose last week was that when they offered helicopter flying lessons in one of their daily email blasts, they sold 2,500 in one day. But haven’t we seen this movie before in the world of direct marketing?

Measuring your power in the Internet marketplace.

Berkonomics

This is a measure of capital efficiency, focusing upon the cost of acquisition of the customer (including direct sales, commission payable, direct marketing and other direct costs) divided by the expected gross revenues over the customer’s estimated lifetime of purchases.

Investors Love a Concise Executive Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity.

A Tradeshow Checklist, born of experience

A Smart Bear: Startups and Marketing for Geeks

Ask potential customers 3 specific things (market research). Ask for the techie and talk to her directly. This means they keep the postcard handy starting now and even during the tradeshow, which means whatever else you put on there (marketing material) gets seen repeatedly.

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception.