ConversionXL

NOVEMBER 4, 2011

Send an email to your in-house email list that has been nurtured for years, and you might sell to more than 10%. Instead “sell” them the idea of coming back – ask them to join your email list, subscribe to your rss feed, follow you in Twitter and so on. A quick refresher on testing methods. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. An email, or a text message, will poke you into action. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. In-Page Analytics – Re-imagine Traveling Through Data. #5.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

Most frequently this is the total number of orders submitted or total number of leads collected or total number of newsletter/email sign-ups. Is your company heavily into Direct Marketing (email, snail mail etc)? Are you spending excessively on PPC (Pay Per Click)? That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

JULY 11, 2016

Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels. Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. Retarget and measure! Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48