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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

And it turned into Expression Engine. I was trying to get all my friends who are in marketing to say, “This blogging thing is, you know, you need take this seriously.” So I think of direct sales. Because those are probably going to end up becoming your best source of lead generation is your existing customers.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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