Startup Professionals Musings
JANUARY 14, 2023
Show that you have and can continue to hire the right people to run the scaled business without you being everywhere and making every decision. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.
Women Entrepreneurs Can
MAY 31, 2023
Similarly, they are more likely to trust other customers compared to the word of your employees or direct marketing from your business. Without the right web design, your business is always going to look inferior to other businesses that exist on the market. Do not fall into the trap of avoiding reviews to dodge poor reactions.
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Startup Professionals Musings
APRIL 19, 2020
Show that you have and can continue to hire the right people to run the scaled business without you being everywhere and making every decision. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.
ConversionXL
FEBRUARY 12, 2015
But good optimizers are in very high demand, everyone and their mother is trying to hire one. If you’re looking to hire one, what should you look for? There are many universal traits that make anyone a “good hire” – like being proactive, hard working and so on – but what’s unique about optimizers?
Steve Blank
OCTOBER 24, 2016
On one hand that’s great for predictability, but it often starts a creative death spiral – creative people start to leave, and other executors (without the innovation talent of the old leader) are put into more senior roles – hiring more process people, which in turn forces out the remaining creative talent.
Steve Blank
OCTOBER 24, 2016
On one hand that’s great for predictability, but it often starts a creative death spiral – creative people start to leave, and other executors (without the innovation talent of the old leader) are put into more senior roles – hiring more process people, which in turn forces out the remaining creative talent.
Startup Professionals Musings
SEPTEMBER 7, 2013
Show that you have and can continue to hire the right people to run the scaled business without you being everywhere and making every decision. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.
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