YoungUpstarts

JUNE 27, 2013

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

Marketing 233

Marketing Forecast Campaign Direct Marketing 233

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

AUGUST 24, 2014

Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. Prioritize marketing channels. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Entrepreneur 257

Entrepreneur Technical Review Angel Investor China 257

Startup Professionals Musings

JANUARY 14, 2023

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

YoungUpstarts

OCTOBER 26, 2017

The World Bank has once placed Puerto Rico as one of the most competitive markets in Latin America with high economic growth. Mainland companies who would like to set up a business will find it easy to invade the market primarily because people are looking for competitive products and services.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Startup Professionals Musings

APRIL 28, 2023

Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.

Non-Compete 262

Non-Compete Intellectual Property Merger Acquisition 262

YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. IDC research shows that the SaaS market will surpass $112.8 SaaS marketing is unlike other marketing. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

OnlyOnce

FEBRUARY 25, 2010

New Blog of Note in the Direct Marketing World Gene Raitt, Chairman of the DMA, has launched a new blog today called DM Unplugged. Gene won't be the only contributor -- over time, other DMA board members (including me) and thought leaders in the direct and interactive marketing communities at large -- will contribute as well.

Direct Marketing 48

Direct Marketing Marketing Community Developer 48

Startup Professionals Musings

MAY 27, 2013

Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. Prioritize marketing channels. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Startup 257

Startup Technical Review Angel Investor China 257

YoungUpstarts

NOVEMBER 7, 2016

Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing. Word-of-mouth marketing can also be highly beneficial for your business. Attending exhibitions. Sponsoring local events.

Marketing 124

Marketing Advertising Distribution Reputation 124

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Use a Data-Driven Approach. Personalize your Campaign.

Marketing 133

Marketing Campaign Database Channel 133

YoungUpstarts

DECEMBER 15, 2016

There is likely no business owner who hasn’t made a few mistakes in the marketing department. When it comes to marketing your business, “trial and error” comes with the territory of finding which avenues will work best for your brand and your target audience. Not Setting a Marketing Budget.

Marketing 100

Marketing Startup Audience Social Media 100

Startup Professionals Musings

JUNE 5, 2012

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

YoungUpstarts

DECEMBER 5, 2014

Christmas represents a fantastic opportunity to grow sales through targeted direct mail marketing campaigns. The marketplace is at its most competitive during the Christmas period, so your marketing campaign needs to be professional, eye-catching and tailor-made for your target audience. Build a mailing list.

Sales 187

Sales Marketing Dividend Campaign 187

OnlyOnce

MAY 3, 2011

The Direct Marketing Association (DMA) has long been a leading voice for direct marketing for nearly 100 years – back when direct marketing was really only about postal. If your young company is doing something new and innovative in direct marketing, consider submitting for an award.

Early Stage 109

Early Stage Direct Marketing Technical Review New York 109

Women Entrepreneurs Can

MAY 31, 2023

This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. It could also mean that they spread bad buzz about your business online and leave you struggling to compete in what is almost certainly a crowded market. This won’t simply stop them buying from you.

Software Review 52

Software Review Social Media Security Web 52

YoungUpstarts

OCTOBER 3, 2019

The company website has the potential to become your greatest marketing asset and selling platform by far. The website should be the key feature within your digital marketing strategy. Using Facebook or Instagram to market the business in an effective way can make a huge difference to traffic. Poor Target Marketing.

Sales 113

Sales Software Review Social Media eCommerce 113

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 261

Social Media Media Marketing Social Network 261

Gust

AUGUST 17, 2014

Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

The Startup Magazine

NOVEMBER 6, 2018

Here, with Direct Letterbox Marketing, which offers a leaflet distribution service, we look at how you can reap the rewards of correct marketing. With this knowledge, it might be time to rethink your email marketing strategies to ensure the best results possible from your campaign. Communication is key.

Email 101

Email Marketing Distribution Audience 101

Startup Professionals Musings

APRIL 19, 2020

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Professionals Musings

MAY 4, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

AUGUST 1, 2020

Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Benchmark your practices against a true peer.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

entrepreMusings

AUGUST 4, 2011

Those of us with big business ideas operating on small budgets don’t exactly have the bankroll it takes to recruit a talented market research team to help us. Do-it-yourself research and inexpensive alternatives to highly-tuned studies can provide small businesses with all the market information they need.

Small Business 34

Small Business Marketing Software Review Government 34

YoungUpstarts

NOVEMBER 17, 2016

Traditional marketing is dead. It turns out that reports of traditional marketing’s death have been greatly exaggerated. Traditional marketing is alive and well, and you ignore it at your own risk. Now online marketing, SEO, and social media are all extremely important. Direct mail. Point-of-purchase.

Marketing 100

Marketing Social Media SEO Reputation 100

The Startup Magazine

JANUARY 22, 2024

They are adept at identifying the unique aspects of your brand and strategically positioning them in the market. Unlike direct marketing or sales efforts, the impact of PR can be less tangible. These experts specialize in crafting and conveying your business’s narrative to the right audience in the most effective manner.

PR 111

PR Public Relations Reputation B2C 111

YoungUpstarts

MAY 25, 2017

When it comes to marketing your startup, you most likely have all the usual methods covered – creating a website and blog, creating social media marketing, setting up an email marketing list, and perhaps even placing advertisements on other popular websites and blogs in your industry. Direct Mail.

Marketing 124

Marketing Social Media Media Advertising 124

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 222

Social Media Media Marketing Social Network 222

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

YoungUpstarts

DECEMBER 9, 2013

And you can always take a cue from my favorite street hot dog vendor, whose most powerful marketing tool is his memory: He remembers each customer’s face along with their name and specific hot dog preferences. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Customer 170

Customer Technical Review Florida Cofounder 170

YoungUpstarts

MAY 20, 2018

I’ve talked to a lot of business people asking what medium they use to introduce and market themselves. It may just be a small piece of paper, but that small piece of paper is a powerful tool and a crucial part of marketing yourself. They are one of the most effective direct marketing tools. Add a personal touch.

Direct Marketing 214

Direct Marketing Mobile Portfolio Networking 214

YoungUpstarts

SEPTEMBER 23, 2020

It’s not necessary for you to analyse market research to calculate which direction markets are expected to move. Also, an ETF works similarly to buying shares, so you will own a percentage of an ETF that pays out by how well or badly the adjacent gold price does.

Institutional Investors 241

Institutional Investors Government Salary Stock 241

Duct Tape Marketing

OCTOBER 28, 2020

Creativity is a Choice and It’s Important written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Seth Godin. In this episode of the Duct Tape Marketing Podcast , I interview Seth Godin, an entrepreneur, best-selling author, and speaker. Marketing Podcast with Seth Godin. Trustyourself.com.

Cloud 96

Cloud Direct Marketing Leadership Marketing 96

Duct Tape Marketing

MAY 23, 2014

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead?

Marketing 69

Marketing Vietnam Virginia Direct Marketing 69

Duct Tape Marketing

MAY 14, 2020

Tips of the Trade with Seth Godin written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Seth Godin. In this episode of the Duct Tape Marketing Podcast , I interview Seth Godin, author, entrepreneur, and most of all a teacher. This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Leadership 100

Leadership Direct Marketing Audience Cloud 100

Duct Tape Marketing

NOVEMBER 14, 2018

Transcript of How Human Connection Elevates Marketing written by John Jantsch read more at Duct Tape Marketing. In this episode of Duct Tape Marketing Podcast, I am visiting with my old friend, Seth Godin. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Marketing 59

Marketing Artificial Inteligence Vesting Small Business 59