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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Others will now buy your travel magazine over a travel book, for example, which competes with both your magazine and the video individually. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

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7 Ways Getting In Bed With The Enemy Can Be Win-Win

Startup Professionals Musings

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Others will now buy your travel magazine over a travel book, for example, which competes with both your magazine and the video individually. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

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10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

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7 Reasons To Turn The Enemy Into A Strategic Partner

Startup Professionals Musings

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

Partner 147