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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. But remember that “dancing with the wolves” can also get you eaten for lunch. Cross endorsement.

Partner 225
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Tough Competitors Are Your Best Strategic Partners

Startup Professionals Musings

Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. The information exchange from day-to-day interactions of engineers and marketers will drive you enhance your own processes to be more competitive.

Partner 244
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7 Reasons To Turn The Enemy Into A Strategic Partner

Startup Professionals Musings

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. The information exchange from day-to-day interactions of engineers and marketers will drive you enhance your own processes to be more competitive.

Partner 147
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7 Ways That Startup Competitors Can Win By Partnering

Startup Professionals Musings

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. The information exchange from day-to-day interactions of engineers and marketers will drive you enhance your own processes to be more competitive.

Partner 120
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. But remember that “dancing with the wolves” can also get you eaten for lunch. Cross endorsement.

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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. The information exchange from day-to-day interactions of engineers and marketers will drive you enhance your own processes to be more competitive.

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7 Ways Getting In Bed With The Enemy Can Be Win-Win

Startup Professionals Musings

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. The information exchange from day-to-day interactions of engineers and marketers will drive you enhance your own processes to be more competitive.