From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Thinking Aloud Aneace Haddad customer relationship management customer retention loyalty program Taggo' Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream.
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