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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 248
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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. increase in open rate, a 64.7%

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 177
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 257
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 246
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Your goal is retention. It’s widely used for a reason.

San Jose 133