Steve Blank

OCTOBER 24, 2016

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Yet a very smart CEO missed all of these. Execution and Organization of Core Businesses.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

YoungUpstarts

MAY 20, 2018

They are one of the most effective direct marketing tools. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

Direct Marketing 214

Direct Marketing Mobile Portfolio Networking 214

YoungUpstarts

DECEMBER 15, 2017

It is important to keep your resume updated whether you are actively searching for a new job or not. Job buzzwords and titles will help a search engine pick out your resume from the pile. If you are not sure, you should have a search online and see the words that are commonly mentioned when you input your job title.

Search 138

Search Security Engineer SEO 138

ConversionXL

MAY 27, 2022

Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example). Consider the difference in search intent between these two seemingly similar search terms: Google delivers content about building applications for the keyword above. monday.com’s article satisfies search intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

YoungUpstarts

APRIL 23, 2018

Direct marketing. More and more people are searching for information, entertainment, and products online every year. Your prospects are searching for products and services related to your business, but are they finding you? You must remember that we live in a changing world where the stagnant are left in the past.

Entrepreneur 173

Entrepreneur Social Media India Startup 173

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. The fact that we can get stuck at this level of soul searching is something that is rarely seen in other industries. If you want loyalty, get a dog.” This is the title (or something very similar) shared by dozens of articles.

Programming 150

Programming Turkey Social Media Redemption 150

Startup Professionals Musings

OCTOBER 2, 2018

I find that digital marketing is the most visible and effective place to start. Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. While non-digital marketing typically costs more money, it may be required to reach all elements of your audience.

Marketing 240

Marketing Viral Channel Metrics 240

Up and Running

SEPTEMBER 13, 2021

Which websites, Google Ads campaigns , or search engines brought them to your website? All this information can give you the demographics of your visitors, the sites they visited before arriving on yours, what search terms they have used, and their behavior once they are on your site. Acquisition. Target high-traffic channels.

Analytics 93

Analytics SEO Channel Search 93

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

YoungUpstarts

MAY 8, 2018

Creative content that is SEO friendly to boost your search engine ranking position. So, don’t discredit these ‘older’ ways of direct marketing. Get proof of how your product can provide a solution, and you will be able to use this to push your business across different platforms – aim for a viral impact! Look the part.

Viral 109

Viral Social Media SEO Direct Marketing 109

Duct Tape Marketing

MAY 9, 2017

John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. John: And where does voice search go with that? What results are you getting from voice search? Great to be with you again and great to be with your audience again. David: Yup. David: Okay. David: Yep.

Search 31

Search Technical Review SEO Small Business 31

Ben's Blog

JUNE 18, 2011

Similarly, Google, well on its way to owning the dominant smart phone operating system and which maintains a near monopoly position in search, trades at a price/earnings (P/E) ratio (ex-cash) of around 13.7. Direct marketing—the largest direct marketing company in the world is a software company, Google.

Technical Review 76

Technical Review Software Review Valuation Internet 76

Women Entrepreneurs Can

DECEMBER 11, 2020

After all, these are the apps that people are going to be searching for; they’re the apps that people need to help them make regular purchases, or keep them in the loop about news and information regarding these big businesses. Create A Direct Marketing Channel. Apps are there to do all kinds of things. Provide Value.

Mobile 52

Mobile Channel Direct Marketing Sales 52

YoungUpstarts

JULY 4, 2011

Import customer profiles and contact information to segment direct marketing efforts. Market to these contacts directly based on available public information. Respond, re-tweet, take actions or create a new conversation on major social sites. Get recommendations on different actions to take. Manage Online Connections.

Small Business 162

Small Business Management Aggregator Social Network 162

Both Sides of the Table

APRIL 28, 2010

In late April 2010, VentureBeat published that Blippy credit card numbers were published on Google search: [link] followed by Blippy’s response. It was an early example of the power of direct marketing and subscription services. Investors: August Capital (David Hornik) (lead) with existing investors Charles River Ventures.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. My advice is to pick one, start slow, and spread out as you learn.

Social Media 261

Social Media Media Marketing Social Network 261

YoungUpstarts

APRIL 20, 2018

This can help you to climb the all-important search engine rankings while letting customers know that you are open for business; after all, what does it say if a consumer clicks on your site and the “latest news” has last year’s date on it? This allows you to hear exactly what the public thinks of what you have to offer.

Social Media 114

Social Media Differentiation America Media 114

YoungUpstarts

SEPTEMBER 27, 2016

For instance, how many cold calls have lead to conversions vs. direct marketing sales letters? Are they more likely to search online or thumb through a phone book? By knowing where your customers are coming from, you will better know where you direct your prospecting efforts. One area to streamline is prospecting.

Sales 100

Sales Finance Conversion Email 100

Both Sides of the Table

AUGUST 3, 2009

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

www.chancebarnett.com

MAY 10, 2011

There are LOTS of examples out on the web of each of these you can find if you just do some Google searched and click on the Paid Adwords ads and see the landing pages there. “As Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. early on and prominently on your landing page.

SEM 47

SEM Email Los Angeles Conversion 47

The Startup Magazine

NOVEMBER 9, 2019

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. If you have ever searched for something online and suddenly been inundated with related ads, you have already seen this process in action.

Social Media 62

Social Media Startup Campaign Small Business 62

Steve Blank

SEPTEMBER 27, 2010

This feature was crucial to direct marketers who did not want to send multiple ads to the same address.) And no amount of sales and marketing hand waving was going to fix the problem. Our database schema didn’t include “ householding ” and without this feature was she could never buy our system.

San Francisco 228

San Francisco Database Advisory Board Silicon Valley 228

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. My advice is to pick one, start slow, and spread out as you learn.

Social Media 222

Social Media Media Marketing Social Network 222

Up and Running

JUNE 22, 2016

In order for this strategy to work, you need to buy a house below market value and you need to be able to accurately estimate the cost of repairs. A good place to find houses you can flip is on the foreclosure market. Sites like MLS have a dedicated section to search for such houses. Experience is everything.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. When potential readers are using search engines, you’re going to want your content as high in the rankings as possible. Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc. All rights reserved.

Small Business 41

Small Business Social Media Engineer Matching 41

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to do Email Marketing. We have to do Paid Search. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Search, Email and Facebook. Controlled experiments!

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

NOVEMBER 4, 2011

Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. A confused mind always says ‘no’, goes the old direct marketing adage. You can only improve what you can measure, so measure everything. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Tim Keane

OCTOBER 8, 2008

Forward to the past: The (re) rise of direct marketing » October 08, 2008. By Tim Keane, Angel Investor, Golden Angels Investors, LLC. « The Whitehorse Daily Star - good advice for entrepreneurs | Main. Being The Best You Can Be. Last week, our angel group reviewed a business with an online lie detector technology. 

Technical Review 60

Technical Review Due Diligence Wisconsin Angel Groups 60

YoungUpstarts

MAY 24, 2012

. - Curate the idea by suring search engine optimisation. Use direct marketing and promotions to encourage purchase. Activate word of mouth with PR, social media, and content placement. Invent ownable media in online and offline channels to continue the conversation.

Social Media 145

Social Media Channel Curation PR 145

ConversionXL

FEBRUARY 12, 2015

The person needs to be great at usability, psychology, persuasive copywriting, business strategy and direct marketing skills. They may have constructed castles in data as a search optimizer, online ad manager or horse track odds maker. Great CROs are hard to find—maybe because the skill set is so broad.

Conversion 48

Conversion Analytics Software Review Hiring 48

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Content marketing Referral Marketing Small Business Marketing Natalie Chan' Subtract the sales pitch.

Small Business 73

Small Business Audience Channel Direct Marketing 73

OnlyOnce

JANUARY 20, 2010

.    That said, as a new Board member helping the DMA build some bridges to the interactive marketing community, I thought I would share a few perspectives on this situation:   -           There is not a final search committee yet, nor are there final search criteria. 

Washington 48

Washington Community Email Search 48

Entrepreneurs-Journey.com by Yaro Starak

MAY 13, 2011

That might not sound romantic, but as processes, online dating and information marketing are very similar.

Argentina 82

Argentina Bootstrapping Audio Demand 82

Entrepreneurs-Journey.com by Yaro Starak

MAY 13, 2011

That might not sound romantic, but as processes, online dating and information marketing are very similar.

Argentina 72

Argentina Bootstrapping Audio Demand 72

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Here’s an example I found from a Google search: Note that I’m from Austin, Texas, so I should be suckered in right away knowing that a Texas Mom is making $8k extra a month in her spare time.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Tim Keane

JULY 16, 2007

A New old Idea: Direct Marketing Revisited » July 16, 2007. Startups and angels: Along the way to success. By Tim Keane, Angel Investor, Golden Angels Investors, LLC. « When is the time? Whats the Best Use of Your Borrowing Power? On revenue of $2.5MM, thats a 24% increase just to pay the bank.). Signup for email updates.

Wisconsin 60

Wisconsin Angel Investor Bootstrapping Startup 60

Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. With Copyblogger Media, Brian seeks to empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution. All rights reserved.

Small Business 54

Small Business Marketing Cofounder Social Media 54