Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

www.chancebarnett.com

MAY 10, 2011

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Take care Paul [link] Simple Techniques Direct Marketers Use To Ensure Success Before Even Launching Products. Present the image of these sources (CNN, Newsweek, etc.) early on and prominently on your landing page.

SEM 47

SEM Email Los Angeles Conversion 47

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120