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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

Since most advertisers focus heavily on digital marketing, which has become a $43 billion market , there’s plenty of room for direct marketing efforts of this sort. The smaller your demographic is, the easier you can appeal to its desires and needs. Support your SEO efforts with local optimization strategies.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services. Are they recommending you to friends or telling people how badly you suck?

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Twiistup 6 Highlights

Both Sides of the Table

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Much of this was highlighted at Twiistup.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

And so it kind of goes hand-in-hand with the knowledge panel it’s just the knowledge panel for semantic knowledge as opposed to physical entities when it comes to local. Google is essentially extracting the key pieces of information from a given organic webpage and populating right on the search result.

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