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Disintermediation–an old story playing out now

The Equity Kicker

Disintermediation is one of the oldest stories of the internet. We’ve seen Betfair cut the middleman out of sports bets for a reasonable chunk of the football and horseracing gambling market in the UK but I can’t think of another large business that has disintermediated a consumer market.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

The internet continues the disintermediation of content creation. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. Empowering Content Creators.

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What Makes an Ideal Leader in a Startup Tech Company?

ReadWriteStart

For example, they can create a clear understanding of what the brand is and what it isn’t, and steer operational models and marketing strategies to adhere to those principles. Once they have a vision established, they can set it as a priority and build the rest of the business around it. Leadership Experience.

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What Is a Business Model? Business Models Explained

Up and Running

But, ensuring that your product fits the needs of the market is only one part of starting a successful business. Everything it takes to sell that thing: marketing, distribution, delivering a service, and processing the sale. Or, perhaps you can find more effective methods of marketing and sales. Disintermediation.

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6 Reasons Why Technology Won’t Kill B2B Salespeople

YoungUpstarts

There is positively no doubt that digital marketing and e-commerce are dramatically changing the way we do business. New research from the Information Technology Services Marketing Association (ITSMA), shows that 70% of B2B buyers want to engage with salespeople early in the sales process. Marketing Disintermediation.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The great RockMelt social disintermediation – [link]. Lessons Learned From Helping Over 150 Startups With Marketing Part 1 – [link]. Who’s on first?

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. Consider the implications of ML on your email marketing program.