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Disintermediation–an old story playing out now

The Equity Kicker

Disintermediation is one of the oldest stories of the internet. We’ve seen Betfair cut the middleman out of sports bets for a reasonable chunk of the football and horseracing gambling market in the UK but I can’t think of another large business that has disintermediated a consumer market. access to distribution (i.e. gatekeeper).

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Why some small businesses have pulled back from social media – [link]. The great RockMelt social disintermediation – [link]. Does Branding Still Matter?

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6 Reasons Why Technology Won’t Kill B2B Salespeople

YoungUpstarts

Marketing Disintermediation. Through social media and big data, the amount of information we have about our clients has never been higher. New research from the Information Technology Services Marketing Association (ITSMA), shows that 70% of B2B buyers want to engage with salespeople early in the sales process.

B2B 100
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Angels Rush in Where VC Fear to Tread

Up and Running

This was before the great recession, but in the middle of the explosion of web apps and social media. The article suggests – and we agree – that angels are disintermediating traditional VCs in many cases. About three years ago I attended a Web 2.0

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

This is enough to differentiate between ads for different products, or between campaigns using different media. As Schiff concurs, this is “an opportunity for publishers that have become disintermediated from their visitors due to too many middlemen to try and take control of their destiny again.”. Featured Image Source.

Caching 140
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9 Real Estate Marketing Strategies to Expand Your Business

Up and Running

There are literally hundreds of avenues to spend your marketing dollars on, such as real estate websites, email marketing, social media marketing, and postal marketing. Create a website and use social media. Social Media Response Flow Chart for Small Businesses. 3 Strategies to Inspire Your Social Media Marketing.

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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. Mistakes we made? Get stories written.