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A Critical, but Ignored Metric for Marketplaces

A Crowded Space

In the press and on home pages across the web you see metrics like 100,000 expert freelancers or over a million sellers or “adding 3,000 new users per day.” There is a much more critical metric being overlooked because it’s just not as glamorous. . That metric is the number of full timers.

Metrics 111
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Top 9 Misaligned Marketplace Incentives

A Crowded Space

See Care.com ) However, this is another example of focusing on the wrong metric. Also, if someone is paying a membership, there’s a good chance they’ll want to make some good connections in the marketplace, disintermediate, and then cancel the membership. . The fix: Paid membership should be a plan B in my opinion.

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All GMV is not created equal

A Crowded Space

For marketplaces companies, GMV (gross merchandise value) is the number 1 metric that most focus on. Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. Disintermediation - GMV is stronger if customers are effectively locked in. Uber matches me with a different driver every time.

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Transcript of What Local Businesses Need to Know About the State of Local SEO

Duct Tape Marketing

Those traditional metrics get thrown sideways but when you look at the experience that Google is trying to promote, they’re trying to create a consistent ability for a person searching to find what they’re looking for and take action because it’s so close to that transaction. Neil Crist: Without question.

SEO 54