I-Corps @ NIH – Pivoting the Curriculum
Steve Blank
JUNE 26, 2014
Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) (You get an introduction to reimbursement early here, while the details are described later in the “Revenue” lecture.).
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