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Startup Metrics

TechEmpower

Finally, review the numbers with your partners. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. We need to make sure we have these numbers. Don’t overcomplicate things with reporting tools. Be sure to check out the entire presentation.

Metrics 260
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Read more: TechCrunch , Reg Form D , WSJ interview w/ Susan Lyne.

Partner 240
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. Underbelly.

SEM 379
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors.

Startup 335
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Be ready to complement your strengths by partnering with a complementary co-founder, distributor, or even an established competitor. Solicit complementary partnerships and alliances.

Marketing 333