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How to Master Customer Value Optimization

ConversionXL

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. RFM distribution. Customer retention rate. Not many are doing it.

Customer 132
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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

ReferralCandy helps brands set up and run customer referral programs (such as Give $10, get $10) on autopilot — that means tracking referral purchases and distributing referral rewards automatically. We continuously get merchant stories on how they succeeded with customer retention using even the most simple of loyalty programs.

eCommerce 152
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Text or Short Message Service (SMS) Marketing. Distribute live videos and copy that build cannabis education and the lifestyle. And when done right, it can have a remarkable impact on customer engagement and retention. SMS or Text Message Marketing. Organic Social Media Campaigns. Word-of-Mouth Marketing. Email Marketing.

SMS 101
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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

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User Interface Beyond the Web Site

SoCal CTO

It might also be through twitter, Facebook, SMS, RSS, voice, etc. They could also do this through SMS, Twitter, etc. In fact, if Ning cared about making a really powerful tool for distribution discussion, it would allow the discussion to range across all of the channels with each user controlling the flow of the messages.

Web 150
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

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Inspiring Entrepreneurs: Ted Livingston’s rollercoaster ride as CEO of hit messaging startup Kik

The Next Web

Kik Chat had been a bit of a complicated service, offering both free SMS when a user’s phone was offline, and free Internet-based messages when they were online. The relaunched app dropped the SMS element, and focused entirely on Web-based messages using usernames not phone numbers. It was a hit. “It Over the 4.5