Direct Vs. Indirect Distribution

YoungUpstarts

Aside from ditching the storefront, there are some important things to consider when moving your distribution to the internet. While distribution channels have not largely changed over time, the demand of consumers to have fast and convenient delivery has become the norm.

Distribution Advantage

Rob Go

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? We invested in the company had only a few thousand engineers, but even then, you could see the beginnings of a vibrant vertical community that could provide an amazing distribution advantage once a paid product was released. Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic.

Trending Sources

Lean LaunchPad for Life Sciences – Distribution Channels

Steve Blank

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. This weeks topic was distribution channels ; how your product gets from your company to your potential customer segments.

Distribution Mode vs. Initial Contract Size

Mark Birch

So how does initial contract size affect the distribution strategy of SaaS companies? What this also confirms is that sales people are not only here to stay, but are critical for any SaaS company selling anything over $1K in contract value.

Why product now trumps distribution – a framework

The Equity Kicker

Back in 1999 when I got my first job in the venture industry I remember having a debate with my boss about the relative importance of product and distribution for startups. It was in the context of software companies and as a naive young meritocrat I was arguing that having a great product was most important whilst my boss said it was better to have a great sales team. Indeed, the companies who controlled distribution were often the most profitable of all.

The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

In the era of Skype, web conferencing tools and collaboration software conventional wisdom says that distributed startup teams can be just as effective as those that are in person. I don’t like distributed development teams in early stage businesses.

10 Characteristics of Successful Distribution Networks - NextWala

NextWala

Congratulations to Rashmi, Jon & Amit at Slideshare for LinkedIn sale. 10 Characteristics of Successful Distribution Networks.   Many platforms have turned into quasi-distribution businesses, including Twitter , Facebook and SalesForce.com.  NextWala.

Sales Success Begins And Ends With Engagement

YoungUpstarts

By Kurt Bilafer, Global Vice President Sales & Success at WePay. As a sales leader, my professional life is filled with quotas, metrics and dashboards. Now I was working in matrixed organizations with distributed teams of hundreds of people who didn’t report directly to me.

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How to Distribute a Press Release

Rembrandt Communications

The post How to Distribute a Press Release appeared first on Boost sales with BtoB Content Strategy and PR here. Stop wasting time and money on minimal results. There are still many places where you can write a press release and have it posted as-is on various, media-venues.

A Valid Business Model Requires Real Customer Sales

Gust

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. If you lose money on every sale, it’s hard to make it up in volume.

A Valid Business Model Requires Real Customer Sales

Startup Professionals Musings

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. If you lose money on every sale, it’s hard to make it up in volume.

How to Write the Sales and Marketing Section of Your Business Plan

Up and Running

Think of sales as helping them configure, choose, and pay for what you offer that they want or need. In general, a standard business plan includes three parts of the sales and marketing section. Those are the market analysis, the marketing plan, and the sales plan.

Is It Time to Bury the Sales Territory?

Inc Startups

Why an affinity based approach to lead distribution makes sense for today's sales teams

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement.

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How We Pitched A National Retail Chain—And Landed On Store Shelves

YFS Magazine

Getting a “yes” from buyers at the Sam’s Club’s “30 Minutes to Win It” event was just a first step in a long series of steps to building a successful distribution channel and retail partnership. Grow Launch Marketing & Sales distribution channels marketing marketing strategy wholesalers

You Can’t Spell Hardware without H-A-R-D

K9 Ventures

If you do a launch it’s rare for the launch to take of organically, it must also be accompanied by a level of paid distribution (i.e. Distribution: Most startups tend to launch on either Kickstarter or on their own site. I started my tinkering with hardware first.

It Takes a Customer Sale to Prove a Business Model

Startup Professionals Musings

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. If you lose money on every sale, it’s hard to make it up in volume.

Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project?

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels.

5 Reasons Why Your Online Business Is Struggling (And How To Fix It)

YFS Magazine

Grow Marketing & Sales company website distribution channels eCommerce marketing online business online marketingAfter taking away the emotional connection and focusing on the data, it’s very simple to be a good marketer.

Distribution, Distribution, Distribution

Mark Birch

I noticed an interesting tweet by Dave McClure the other day that talked about startup pitch decks and the general lack of information about distribution: He is absolutely right. Do not ignore the distribution question when pitching investors!

Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. Prices are too high – Inexperienced sales reps will try to convince you they need to lower price to win deals.

Sales 55

How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. How I Increased Sales By 332% Using Scarcity & Urgency.

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Israel & Japan: Konnichi Wa to Collaboration, Sayonara to Stagnation

VC Cafe

The complexities of Japan’s distribution and regulatory environment are important considerations. To reduce risk, many foreign technology firms maintain R&D abroad, with local distributors overseeing localization, sales and marketing.

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The Phantom Sales Forecast – Failing at Customer Validation

Steve Blank

Startup CEO’s can’t delegate sales and expect it to happen. Here’s an example in a direct sales channel. Sales Process. Next, he took me through his sales process. We have a great sales pipeline.” The Phantom Sales Forecast. Is the sales process repeatable?

"Superior sales and distribution can create monopoly, even without product differentiation. The."

Mark Birch

“Superior sales and distribution can create monopoly, even without product differentiation. Lean Startup and the startup world often say product wins and discount the value of marketing and sales. If you want to dominate a market, create a superior sales and marketing engine. sales startups business model marketing The converse is not true.” - Zero to One: Notes on Startups or How to Build the Future by Peter Thiel via Tom Tunguz.

Get Early Customer Sales To Validate Your Business

Startup Professionals Musings

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. If you lose money on every sale, it’s hard to make it up in volume.

Sales 22

How We Grew Our Fashion Accessories Business To Over A Million Dollars In Sales

Entrepreneurs-Journey.com by Yaro Starak

Research and development, sample making, marketing the product and perhaps even handling some of the preliminary sales are some of the stages of expansion. However, with my handbag company charm and luck , to grow our business we realized we needed to find sales partners to handle our sales. It was important for us to find independent sales representatives (salespeople who would travel and call on customers), showrooms and international distributors.

5 Ways to Improve Sales Without Selling

Growthink Blog

There is a big difference between marketing and sales. Marketing, on the other hand, is the act of attracting attention, branding a product or person, and creating a buzz that will eventually result in sales. The act of selling generates revenue when a product is sold.

5 Simple Steps To Create Compelling SEO Content

YFS Magazine

Learn how to position yourself as an expert by writing and distributing SEO content for your startup or small business. Grow Marketing & Sales content marketing marketing online marketing search engine optimization seo seo content

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A visual guide to pitching

Version One Ventures

The core questions to answer are therefore on distribution and scale, and on your business model. What does your inbound and outbound sales pipeline and process look like? News Business model distribution pitching scale storytelling vision

Is ‘sales’ a dirty word?

The Next Web

Making sales” feels kind of sleazy, doesn’t it? For a lot of us, our feeling about sales stems from a bad experience with a salesperson. A car salesman is a good example: he doesn’t design, build, or distribute the cars, he’s just responsible for moving them off the lot.

Picking Teams: The Rx for a Winning Sales Organization

Inc Startups

Part two of the prescriptive solution series: The way we distribute opportunities can determine whether or not they turn into deals

How To Use Content Marketing To Grow Your Brand

YFS Magazine

Creating and distributing fresh and relevant content is a vital step for business success. Grow Marketing & Sales content creation content management content marketing content strategy expert marketing

How to Protect Your Small Business When Advertising Sales and Discounts [Part 1]

Up and Running

Offering sales and discounts is a great way to bring in extra business and promote loyalty from your customers. But, have you thought about some of the legal issues that might arise if you put on a sale or provide coupons or vouchers to your customers?

How To Enrol Your Sales Team In The All Important Collections Process

YoungUpstarts

Historically, the interaction between the credit collections department and the sales team has been an adversarial relationship. The sales team sees the credit collections department as an obstacle to opening new accounts and closing deals.

Distribution and Engagement Frameworks

Mark Birch

Last week we talked about the importance of having a cogent distribution strategy even in the early stages of a startup. Investors want to know that you are thinking through sales and marketing because this is plays heavily into their view of your ability to scale.

Distribution Mode vs. Initial Contract Size

Mark Birch

So how does initial contract size affect the distribution strategy of SaaS companies? What this also confirms is that sales people are not only here to stay, but are critical for any SaaS company selling anything over $1K in contract value. SaaS tech contract value distribution sales

5 Small Business Marketing Ideas for Every Holiday

Up and Running

People are already planning to shop and scouting sales, so your task is to stand out and give them a better reason to shop with you than your competitors. Give a percentage of sales within a certain time period, or partner with an organization on a fundraising event.

Distribution Businesses As A Startup Opportunity

YoungUpstarts

Operating a distribution business can be that type of solution. Once you have some ideas of who you want to work with, you’ll begin to see the value in operating a distribution business. Sales staff can quickly learn new items and possibly make sales from existing customer lists.