article thumbnail

Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75
article thumbnail

Small Business Metrics to Track: Measuring Success The Right Way

Duct Tape Marketing

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? 5 Metrics-Focused Tips for Small Business: How to Achieve Meaningful Marketing Goals 1.

Metrics 57
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
article thumbnail

Updating Your Seed Investors – Board Deck & Update Email Templates

View from Seed

Download Board Deck Template . Download Investor Update Email Template. The remainder of the email should include other highlights, core business metrics, financial metrics, challenges, goals, asks & thanks. Download Investor Update Email Template. Download Board Deck Template.

Email 331
article thumbnail

Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Marketing Podcast with Todd and Laure Fisher. More About Todd and Laure Fisher: CallTrackingMetrics.

Metrics 85
article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Multiple marketing tactics seek to share attribution.