5 Secrets to Staffing an Early Stage Start-Up

Inc Startups

A good co-founder is vital, especially since co-founder issues are the reason many early start-up crash and burn," Fertik says. To survive the "make it or break it" stage of launching a start-up, find someone who will work through the tough times. Hire a forecaster.

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 101

Trending Sources

10 Essential PR Tips for Startups


10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. Check out these PR Tips!

PR 47

Lessons Learned: Don't launch

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. If you are having trouble raising money, sometimes a little PR can help.

Lean 47

How to Hire the Right PR Pro

Inc Startups

We answer your PR questions. Once you’re ready to get the word out about your new company, product, or service, how do you find the right PR shop to help you do it? Very early stage companies, or those that are bootstrapped, might handle PR on their own.

PR 17

Don't Hire a Marketer before Product/Market Fit

Startup Marketing Blog

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 Feb 14th 09 Don’t Hire a Marketer before Product/Market Fit This must seem like heresy coming from a guy who had the title VP Marketing for 10 years and writes a blog called Startup-Marketing.com. But the fact is marketing is not appropriate for startups in the initial stages of customer development. I decided that going forward I would specialize in early stage customer development.

When Should Startups Hire a PR Firm

Mark Birch

I attended the inaugural PR 2.0 Despite the negativity around “Public Relations”, a sound PR strategy can be a difference maker for startup success. The problem is that hiring a PR firm is a hefty expense for an early stage startup.

Building a High-Tech Startup Team

Business Plan Blog

This is true for early stage funding as well as venture capital funding. Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Early Stage.

Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. It forces harder decisions about whom you’ll hire and whom you’ll delay.

Find a Growth Hacker for Your Startup

Startup Marketing Blog

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 Jul 26th 10 Find a Growth Hacker for Your Startup Once startups are ready to scale, their biggest challenge is often hiring someone capable of leading the growth charge. But the problem is that most startups try to hire for skills and experience that are irrelevant, while failing to focus on the essential few skills.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business.

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. In the early days, StumbleUpon was a key part of the playbook. So our early goals were to continue to grow significantly month over month.

VC value add: trends and challenges

The Equity Kicker

In recent years VCs have been rushing to add value by hiring non-investors to help their portfolio companies. Founder Collective: hired a journalist to help their portfolio with PR. Playfair Capital: recently hired a Facebook recruiter to hire for their portfolio.

the best funding strategy of them all: none

Seed Stage Capital

skip to main | skip to sidebar 18 May 2009 The Best Funding Strategy Of Them All: None This blog is generally about all things early stage capital related, but here is a good list of the best strategy of them all: bootstrapping.

Do VC Platforms Make Sense?

Both Sides of the Table

Side Note : Upfront has hired Kerry Bennett as a member of our executive management team to run marketing – please follow her on Twitter here ]. So we decided to hire a partner, Stuart Lander , who would run operations for Upfront Ventures.

Twitter Link Roundup #75 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Business Development for Early Stage Startups – [link]. How to hire a programmer when you’re not a programmer – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Twitter Link Roundup #190 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently | by Mike Samson – [link]. A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently | by Mike Samson – [link]. Early Stage Distractions | Nick Francis – [link].

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth.

Nine common things that start-up founders tend to underestimate or overestimate

Version One Ventures

The value of a great hiring process. Founders should stay involved in every hiring decision for as long as possible. When you’ve reached the scale when it’s no longer possible to be hands-on in each decision, you need to make sure you have strong hiring methodologies in place – such as Jeff Bezos’ bar raisers that were implemented in Amazon’s early days to help weed out “cultural misfits.”.

Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. There are many benefits to this PR and I’ll delve into this more deeply in a future post.

How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

If you’re at a startup and new to sales & sales people you might want to read my basic primers: Why hiring seasoned reps at a startup might not work. Or thinking about how much capital you have and therefore how many people you can hire – you rigorously prioritize.

Sales 103

VC Evolution: Physician, Scale Thyself.

500 Hats

but the food was awesome, & the PR wasn’t bad either). TL:DR : This post aims to recap significant changes in the venture capital industry over the past ten years, and then make some [biased] predictions as to major forces at play in the next five years.

How To Grow and Scale A Culture with Limited Funds – Alicia Navarro

Business of Software Blog

So what I want to kind of talk about today is how I’ve gone from hiring, you know, from nothing, and hiring a team of 70 fabulous people, and the tricks and tips that we did along the way to do that with very little money, and how to build a culture simultaneously to that. ” A lot of this becomes something that you recognize retrospectively, and a lot of it is a direct reflection about who you are as the kind of leader, and those first few employees that you hire.

Twitter Link Roundup #152 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

A startup’s first hires: What to look for | Fortune - [link]. Lessons from a top Angel Investor: Fabrice Grinda talks about his 100 early-stage investments – [link].

"PR isn’t about hits and it isn’t about placement. It’s about focusing your voice. It’s about finding."

Mark Birch

PR isn’t about hits and it isn’t about placement. Many early stage startups struggle with this and either end up sounding like a “me too” solution or something too vague for people to grasp. That speaks to my points about when startups should hire a PR firm, and a good PR agency can help startups hone that voice. PR startups public relations marketing It’s about focusing your voice.

Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How to Hire a Graphic Designer – [link]. How to Hire a Graphic Designer – [link]. 10 Marketing Lessons for Early-Stage Tech Startups - [link].

Web 17

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Nor do they exist in the investors of early-stage companies. ” So I did want any rational person who wants to improve does – I hired a coach. Many great ones don’t thrive in the early phase of a company where the sales is more consultative or evangelical.

Sales 155

Q&A with Business Incubator Co-founder Joe Maruschak

Up and Running

Do you have an early-stage startup? A business in its early stages can often use a leg up, whether in the form of wise words from a mentor or an introduction to a strategic partner. These are very, very, very early-stage companies.

Getting Your Series A Mojo Back

Both Sides of the Table

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible.

Why Launching a Startup Is More Expensive Than You Think


And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Stage 1: Idea.

5 of the most famous (and effective) growth hacks of all time

The Next Web

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. PayPal famously offered a $20 2-way reward in their early stages of growth.

How to Work with Lawyers at a Startup

Both Sides of the Table

Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? I know he’s smart but you wouldn’t hire a Javascript developer to do your database design – would you?

9 Women Can’t Make a Baby in a Month

Both Sides of the Table

Nobody really knows whether or not the idea is yet going to be big, so I believe in not over capitalizing too early. I believe that over capitalizing companies too early often favors the VC. Over funding often produces bad behavior in early-stage companies.

Very Basic Startup Marketing

Rob Go

We were chatting a bit about marketing for early stage companies. I’ve heard founders think about marketing both as something that doesn’t really matter (since all that matters is the product) or something that matters a lot and requires hiring a fancy CMO or VP Marketing. For startups, this usually means referral from an existing user, PR, or ways that the product talks about itself (eg: “posted by Instagram” on Facebook).

Changes in Software & Venture Capital – Part 2 of 3

Both Sides of the Table

Amazon in turn led to the formation of an earlier stage of venture capital now led by what I call “micro VCs&# who typically invest $250-500k in companies rather than the $5-7 million that VCs used to invest. Some have done earlier-stage deals and done well.

Become an Entrepreneur--No Idea Required

Inc Startups

Managing Director Millie Tadewaldt says unlike a traditional incubator that brings in early-stage start-ups already working on idea, Sandbox simply looks for talented people–often with no entrepreneurial experience. They don't have to hire a designer to make the logo.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And given your stage of development you sure better at least know what your goal is. Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many people would we need to hire? You Manage What you Measure.

15 Entrepreneurs Share What Their Favorite Part of Running a Business Is


Oasis operates in 12 countries, and given our early stage and small size, I am closely involved with the operations in all of them. Share Being an entrepreneur or business owner has its share of ups and downs.

Haiti 42

10 Extreme Bootstrapping Ideas

Inc Startups

Do not use a bookkeeper or hire an accountant," he says. "It Don''t use a PR firm. Since the founding of Retention Science, we''ve spent zero dollars on PR and marketing to date," Jao says. "It We found our first hire out of Caltech this way," he says.

Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. This one is tricker in the pre-revenue stage.