Remove Early Stage Remove Hiring Remove PR Remove Retention
article thumbnail

The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could work to get more PR exposure. You can hire more salespeople and practice social selling. . PR and reputation management can be huge in getting your brand established. . Customer retention is the practice of ensuring that your current customers stay with your brand and/or continue buying from you in the future.

Retention 127
article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. I recommend hiring or appointing a growth hacker.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. What are the re-marketing or retention cost assumptions? What is the LTV?

Metrics 150
article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- 6- Hire an attorney and SEO expert Photo Credit: Priscilla Christine When establishing your business, there are several essential tips to keep in mind for long-term success. And that can make or break your customer retention, especially in the early stages.

eCommerce 123
article thumbnail

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319
article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Retention / Churn. How many people would we need to hire? What would that take?

Metrics 346
article thumbnail

A Path to the Minimum Viable Product

Steve Blank

In other words, you prove retention. It’s really all that matters at the earliest stage. It bears repeating: an early-stage startup must focus on making one customer group excited by a mission-aligned product. With both growth and retention, you earn the right to build more. We call it an MVP tree.

Product 436