Both Sides of the Table

OCTOBER 31, 2010

As your company develops multiple offices, hires a larger number of sales people or increases product complexity over time this kind of tacit knowledge doesn’t scale. We had 4 or 5 sales reps that had been around since the early days. A’s, B’s & C’s.

Sales 286

Sales PR Forecast Technical Review 286

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Should you do that at all?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For example: Create demo videos that answer every likely sales question. I am in very early stage of planning for my venture and have my first meeting with a VC in 2 days.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

This is going to be BIG.

JANUARY 24, 2011

One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Actually, startups tend to drop the ball on recruiting the same way they mess up in PR.

Startup 116

Startup Ruby PR Sales Cycle 116

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data.

Software Review 48

Software Review North America Europe Metrics 48