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The Shift from FOMO to FOLD in Early Stage Investing

View from Seed

For the last several years, the early stage investing market was driven largely by the F ear O f M issing O ut, AKA FOMO. My prediction is that FOLD will permeate through the early stage investing landscape and have some pretty broad effects. VCs are always founder focused no matter the market environment.

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Early Stage Advisor Equity Grants

Eric Friedman

I have been thinking about early stage equity and advisor grants for some time, including a post in 2016 , that I rely on and wanted to revisit. If you are looking for a primer or how much early stage equity to grant to advisors, this is it. What is an early stage advisor? Types of Early Stage Advisors.

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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

Instead, identifying a narrow target market and focusing efforts there is key, especially for startups with limited resources. However, for early-stage startups with limited resources, a fractional CRO (Chief Revenue Officer) can be a cost-effective option. Sally also underscores the significance of marketing in this equation.

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The Road Less Traveled: Non-Standard Early Stage Funding Paths

View from Seed

This is the logical path that one would think is pretty “standard” for early stage companies. Once early data exists, there are all sorts of comps out there that create some gravitational pull towards “market” pricing. The baseline path to series A has tends to look something like this: Raise $0?—?$500K

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Equity for Early Employees in Early Stage Startups

SoCal CTO

I was asked by a reader how much equity he should give out to early employees and to service providers in a very early stage startup. Founders vs. Early Employees To help with this discussion, let me start with a definition of "early employee." I'll get to service providers in a later post.