Metrics for Early-stage Mobile Apps
JANUARY 12, 2015
Have been talking to many “mobile app” entrepreneurs of late, and one question I get consistently is around how they should think about metrics for mobile apps, to gauge early traction, and with an eye on first round of investors. By and large, I am seeing the first kind of businesses in the Indian market, perhaps because mobile payment and monetization is still nascent. conversion to next stage of funnel is low), and then fix those to optimize the funnel.