10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I know because I did this in early 2000.

The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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Trending Sources

Does Crowdfunding Work for Early Stage Growth Companies?

VC Deal Lawyer

Although the average dollar amounts raised aren’t very high, they still might be sufficient enough to put towards some market research, early concept exploration, product samples and the like.

Business Development for Early Stage Startups

This is going to be BIG.

struck in the early days where newspapers would put a little “Tag this article” widget at the end of every story, and in return, they’d get a feed of the keywords used to take the articles, which helped them on search and ad targeting. If you’re a non-technical founder, while your team is building and refining your product, you’ve got to figure out what to do with your time. I find that first time CEOs often find themselves doing two things, neither of which is productive.

5 Secrets to Staffing an Early Stage Start-Up

Inc Startups

A good co-founder is vital, especially since co-founder issues are the reason many early start-up crash and burn," Fertik says. To survive the "make it or break it" stage of launching a start-up, find someone who will work through the tough times. Building the right team is crucial.

10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. Check out these PR Tips!

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Lessons Learned: Don't launch

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. If you are having trouble raising money, sometimes a little PR can help.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. I've known Farida for quite a while. Maybe ten years.

Raising Capital? Follow These PR Rules

Inc Startups

If you think that PR is just about the press mention, think again. Great publicity is a tool that Joy Schoffler, Founder of Leverage PR , has used to help start-ups and early-stage companies raise more than $20 million in capital, make the Inc.

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Startup Blog: Decisions, Decisions, Decisions ? Second Guessing

Taffy Williams

Sunday, May 8, 2011 Decisions, Decisions, Decisions – Second Guessing It does not matter whether you are in the early stages, later stages, or already a BigCo. Tips on getting a partnership for your early drug.

How to Hire the Right PR Pro

Inc Startups

We answer your PR questions. Once you’re ready to get the word out about your new company, product, or service, how do you find the right PR shop to help you do it? Very early stage companies, or those that are bootstrapped, might handle PR on their own.

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Startup Blog: Presentation 101 ? Please do not do this!

Taffy Williams

I often have the opportunity to listen to first time entrepreneurs and early stage companies present their company. The mix of entrepreneurial reviewers is useful in providing advice and feedback to early stage entrepreneurs and their startup.

6 Ways to Get More Press For Your Business

Inc Startups

For an early-stage startup, getting quality PR is fundamental to the growth and success of your business

Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. With over 30 years of experience, Jennefer is a PR veteran, and was named in 2013 as one of the country’s top 10 CEOs and entrepreneurs by “MadameNoire” magazine.

Silicon Valley Uber Alles? I think so… Some of their Secret Weapons.

Scalable Startup

Via Stanford, Berkeley, Facebook, Google, recruiting Harvard and MIT undergrads, their wonderful PR machine, advertising free meals, free car washes, free dry cleaning, free day care. [contact-form] Can any other region “catch up” to Silicon Valley, or be the next Silicon Valley?

How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like.

Outsource things you don’t care about

Chris Dixon

At an early-stage technology company this means you do in house: product design, software and/or hardware development, PR, recruiting, and costumer relations/community management. It is still common for startups to hire outside PR firms. If you decide to hire an outside PR firm, that means you don’t care about PR. You probably shouldn’t hire an investment banker during an acquisition unless your company is later stage.

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Why transparency is the next killer feature in mobile

The Next Web

Ted Muething is a PR and marketing consultant at Jones-Dilworth Inc., a boutique agency in Austin focused on bringing early-stage technologies to market. Every day we vote with our dollars how we want the world to be.

5 methods and 15 tools to find your audience and build a community

The Next Web

This article was co-written with Shannon Byrne, mention’s content and PR Manager. Communities work because they’re built on relationships, and during the early stages of any new project, you need all the strong relationships you can get.

DISPUTES ? THE GOOD, BAD AND UGLY (by Matthew Hafter)

Taffy Williams

At this stage, the parties usually share goodwill and a goal of working together effectively. Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra.

Why Most Startups Don't 'Get' Press

Redeye VC

"I can''t tell you how many times we''ve met with early-stage companies, and they start by telling us their big vision. She also happened to make the cover of The New York Times’ Sunday business section a few years ago as the poster woman for doing tech PR differently. They say, ''This is what we''re about and what we want to change.'' But when we ask them what they actually do, they can’t tell us.

How to Negotiate with Prospective Investors

Up and Running

It is also worth understanding at an early stage how active a role the investor wishes to play in your business. Business Finance Business Management Business Planning PR and Communications Starting a Business business capital investingImage via CrunchBase.

When Should Startups Hire a PR Firm

Mark Birch

I attended the inaugural PR 2.0 Despite the negativity around “Public Relations”, a sound PR strategy can be a difference maker for startup success. The problem is that hiring a PR firm is a hefty expense for an early stage startup. meetup this past Monday night.

Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business.

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

In the early days, StumbleUpon was a key part of the playbook. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

10 Top Financial Tips for Early-Stage Startups | StartupCollective – crowdspring.co/1qWvaC4. Why Founders Shouldn’t Delegate Support Too Early – crowdspring.co/1rNFrpz.

the best funding strategy of them all: none

Seed Stage Capital

skip to main | skip to sidebar 18 May 2009 The Best Funding Strategy Of Them All: None This blog is generally about all things early stage capital related, but here is a good list of the best strategy of them all: bootstrapping.

Twitter Link Roundup #214 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The simplest and most important dashboard for early stage startups - crowdspring.co/1gMgfqV. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Building a High-Tech Startup Team

Business Plan Blog

This is true for early stage funding as well as venture capital funding. Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Early Stage.

Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. He had pitched me in the past and I told him that for a variety of reasons his company was too early stage for me but that I would happily keep track of their progress. To update me on your PR? PR is subtle.

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Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Early Stage Startups: The Biggest Killers | Forbes – crowdspring.co/1mtenKl. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Twitter Link Roundup #75 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Business Development for Early Stage Startups – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Price Is Right: For Early-Stage SaaS Companies, It Needs To Be | TechCrunch – crowdspring.co/1j0ToYh. Pshaw to the studies that claim you should go to bed early.

Twitter Link Roundup #190 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Early Stage Distractions | Nick Francis – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Twitter Link Roundup #180 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Follow the money: AngelList has blown open early-stage investments | Wired UK – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Do VC Platforms Make Sense?

Both Sides of the Table

Both firms were able to establish themselves as clear market leaders in early-stage finance even though they were effectively startups 10 years ago in their own right because they did things a different way.

Twitter Link Roundup #69 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

VC’s apparently are increasingly nervous about early stage investments – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. msuster looking for an inspired post on when an exclusivity deal (w/ major industry player) works (cons as well) for an early stage tech co. — PR Malloy (@diddly_do_indy) June 13, 2015. As a startup this is often the one true source of strong leverage in a negotiation to: Get a better price, get a longer-term commitment, get PR commitments and so forth.

Twitter Link Roundup #148 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Not persuaded by arguments about early stage startups & org charts – [link] – Worry about getting s**t done. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.