Both Sides of the Table

OCTOBER 31, 2010

As a very early-stage startup person you’re used to rigorous prioritization. As the best sales leaders will tell you, “you have to align a company’s sales cycle with a prospects buying cycle.&#. A’s, B’s & C’s.

Sales 286

Sales PR Forecast Technical Review 286

View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. NVV: Some startup marketers think about crafting a nice, neat funnel, from a prospect’s first touch all the way down to sale. Should you do that at all?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For example: Create demo videos that answer every likely sales question. I am in very early stage of planning for my venture and have my first meeting with a VC in 2 days.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

This is going to be BIG.

JANUARY 24, 2011

One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Actually, startups tend to drop the ball on recruiting the same way they mess up in PR. if you're searching for salespeople.

Startup 116

Startup Ruby PR Sales Cycle 116