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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Fad, Shmad. New Domain Extensions Like.FAMILY Are Here To Stay.

YoungUpstarts

What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. There is increased security against trademark abuses. New opportunities for website marketing campaigns and strategies become possible.

SEM 100
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. If you change your company objectives or measurements later that’s fine.

Metrics 346
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Think about the touchpoints at each stage of the AARRR framework. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. But in the early stages of development, you might not have the quantitative data necessary to dig into these questions.

Marketing 115
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

I think Customer Development (iterative model) helps by putting a strong thought in the mind (at a very early stage) that you could be wrong unless the customer agrees; this helps the mind to be more receptive. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#.