7 Reasons Smart Startups Establish 'Coopetition'
Startup Professionals Musings
SEPTEMBER 21, 2015
That’s the reason why many ecommerce sites feature a house brand, but have partner relationships with logical competitors to attract and cross-sell customers. In every case, make sure your intellectual property is protected up front with a two-way non-disclosure agreement. Be cautious, but not paranoid.
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