article thumbnail

When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Our goal from the outset was to build a great eCommerce experience that could compete with Michels on one side (for DIY / crafting) and Party City on the other (throwing events / parties / celebrations). The thesis was simple. Mom’s struggle to plan events and activities for their kids. We couldn’t have asked for a better fit.

Merger 296
article thumbnail

How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

Shouldn’t your ecommerce store match the vernal experience? Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. As you can see, there are a wealth of images and design elements you can use on your ecommerce site. Grey skies are turning blue and the whole world feels fresh and new.

eCommerce 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

7- From a Cantonese name. We are an eCommerce platform and dedicated to providing quality home products and information. Our business name is Iupilon, and it’s a Cantonese (the official language of Hong Kong) word that means “quality as better as a dragon that is rare.” Photo Credit: Angus chang. Photo Credit: Paul Stein.

Naming 138
article thumbnail

How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Control: It’s easy to make changes, like updating the quantity or removing products. Think about it.

eCommerce 115
article thumbnail

How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords. Figuring out how users perceive your business right now can be determined by conducting thorough Google research.

article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.

Search 126
article thumbnail

The Advanced Guide to Holiday Testing

ConversionXL

Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. In fact, December is the month where eCommerce revenue accounts for the largest percentage of total annual revenue. So, you know eCommerce traffic spikes around the holiday season. Product names / descriptions.