Why I Doubled Down on YouTube Investments with MiTú
Both Sides of the Table
JUNE 20, 2014
I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.