Thu.Feb 18, 2021

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Having an excellent product and demand for that product is one thing. But being able to monetize customers and acquire those customers at a low enough cost is quite another. It’s not enough that your business has product/market fit. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers.

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Using Video at Every Stage of The Customer Journey

Duct Tape Marketing

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content.

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The Analyst Cam: The IFS Rebranding

deal architect

As we have moved to virtual vendor briefings, I have increasingly been excerpting short segments (with permission from vendors), as part of my Analyst Cam series. Today is a huge day for IFS with a major rebranding exercise.

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Adapting Your Sales In A Six Feet Apart World

YoungUpstarts

Tara Pawlak, Head of Marketing for Get Accept explains why your sales strategy will never be the same and shares some tips to adapt to the next normal. The post Adapting Your Sales In A Six Feet Apart World appeared first on Young Upstarts.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The Analyst Cam: Adobe Developers Live

deal architect

As we have moved to virtual vendor briefings, I have increasingly been excerpting short segments (with permission from vendors), as part of my Analyst Cam series. I attended a few sessions at the Adobe Developers Live event and have excerpted.

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This Is How You Can Afford To Start Your Own Business

YoungUpstarts

You don’t always need a lot of capital in order to get your business started. It is possible for you to get started with little to no funding. The post This Is How You Can Afford To Start Your Own Business appeared first on Young Upstarts.

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Make Your Nemesis Work for You

Mike Michalowicz

?. We know what motivations us and makes us tick, but is there something that does the opposite? A quality, a system, a word – is there something that you strive not to represent? I have a place you can put that! It’s good t stay positive. At the same time, you don’t want to feed into that toxic positivity that decreases your awareness. .

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The Competitive Advantage of Investment Research Services

YFS Magazine

Centralized investment research, improved due diligence, transparency and collaboration guides smarter investment decisions.

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A Tale of Profit First Success from Sherri Tafoya, President & founder of Custom Blinds & Design

Mike Michalowicz

We love “transformonials ” – especially from those who have implemented Profit First! So when Sherri Tafoya, President and Founder of Customs Blinds & Design contacted us raving about the system, we asked her to share her experience and she graciously obliged. We could not be happier for Sherri and we hope that by sharing her story, you will feel empowered to implement the Profit First system if you haven’t already.

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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. This is considered to be the producer-oriented model. These are still the driving focus behind most marketing courses, and deserve to be so.

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The Rise of Micro Mobility Industry in India

What is ESG Investing? The tricycle of businesses

With this piece, we take a look at the Micro Mobility industry in India. We take a look at the.

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