Thu.Jul 09, 2020

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Effectively Acquire Customers With These 6 Digital Marketing Hacks

The Startup Magazine

If two decades back someone would have predicted that 20 years down the line people would be able to carry all the brands in our world in their little hands, they would have been declared crazy and laughed off. Today, it has become the marketing world reality. Every product, service, business, and person is just a click away! Exciting times for business owners!

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How to make the most useful dashboard

Berkonomics

The need for real time information. From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in the modern business world, decisions are made by management without extended meetings or discussion with others.

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Not Your Mother’s Affiliate Marketing: Propelling the Industry into a Data-Driven Future

The Startup Magazine

Affiliate marketing can be a great channel for business growth. It can help you gain new customers, drive more sales, create awareness for your business and generate traffic and word-of-mouth through relevant publisher partnerships. The beauty of the channel has always been that enterprises only pay for performance. However, there are some negative parts of affiliate marketing that have become status quo over the years and are considered “just the way it’s been done.

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New Normal: A conversation with Rob Enslin of Google Cloud

deal architect

I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Educators Summit: Lessons from Teaching in the Pandemic

Steve Blank

SAVE THE DATE for the Lean Innovation Educators Summit : Lessons from Teaching in the Pandemic. July 24, 10-noon Pacific, 1-3pm Eastern, 6-8pm London. As educators the COVID-19 pandemic has challenged us all. W e’ve faced the challenges of teaching remotely, while virtually managing students scattered across the world, keeping students enthusiastic and engaged via video, helping them conduct customer discovery when they can’t get out of the building, and rolling with uncertain teac

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5 reasons why Germany is the best country for startups

The Next Web

Germany has been a startup ecosystem on the rise for quite some time now. It’s produced a number of global success stories including SoundCloud, Zalando, Flixbus, and HelloFresh. In 2019, the country was ranked number one in Europe for startups by NimbleFins. EY reported that Germany’s top 100 startups received a total of $11.1 billion in funding in 2019, a significant increase from the $6.3 billion reached in 2018.

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The Future of Education

Version One Ventures

I’ve been thinking a lot about the future of education lately. It’s clear that our current model is beyond broken. The very young are taught to grin and bear twelve years of compulsory passive absorption. Upon graduation, they’re then incentivized to take on >$30k in debt to study random subjects which may or may not interest them and which almost always (with the exception of credentials from the most elite universities and STEM degrees) have very limited job prospects.

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Sam Haskell Shares Tips on Becoming an Entrepreneur

The Startup Magazine

Sam Haskell is an Emmy nominated Hollywood producer and author of the inspirational memoir, Promises I Made My Mother. Today Sam shares insights into his approach to entrepreneurship and how early lessons in starting a business can translate into building a successful one later in life. Thanks to izayah ramos for sharing their work on Unsplash. Getting Started.

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Why Startup Communities are Essential

Duct Tape Marketing

Why Startup Communities are Essential written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brad Feld. In this episode of the Duct Tape Marketing Podcast , I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem. Brad has been an early-stage investor and entrepreneur since 1987.

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6 Tips for Finding the Right Employees for Your Company

The Startup Magazine

HR offices face a dubious task with regards to guaranteeing a constant intake of talented individuals into the company and ensuring they recruit people who are fit for the job and the organization’s way of life. Entrepreneurs and particularly startups don’t always have the resources to outsource the whole hiring process. And, unfortunately, most organizations do not approach recruiting the right way and are either left with a considerable amount of opportunities or workers that neces

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Choose your own Adventure #2 – COVID-19 series

Start Up Blog

As we enter our second wave lock down here in Melbourne Australia – I thought I’d do my second choose your own adventure blog post. Below are 5 things for the week including 3 media interviews on all things future and/or COVID. (1) This week I was on Charlie Pickering’s – The Weekly – The hilarious Judith Lucy interview me about all things Future in crazy 2020, in a tirade only the great Judith can deliver.

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Why IoT Security Is Only As Good As The Weakest Link

The Startup Magazine

IoT security remains one of the most important, yet least understood parts of a proper IoT implementation. The pervasive presence of IoT devices in our society makes it a significant concern. Wired mentions that IoT devices have, in the past, been recruited to form massive botnets or to mine cryptocurrency for malicious actors. While manufacturers have addressed these issues through patches, these IoT devices’ failings speak volumes about how easy security has been to defeat in IoT deploym

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Back in Business

OnlyOnce

If you’ve been reading this blog for a long time (amazingly, it is over 16 years old now!), you know that my company and main professional life’s work up to this point, Return Path, was a 1999 vintage email technology company that we sold last year. I then had a couple other interim leadership roles, first as interim CEO of another tech company in New York, then in March as the founder and interim leader of Colorado’s COVID-19 Innovation Response Team, which I wrote a series of blog posts about

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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? Have you tried using digital marketing strategies to your advantage during this tough economic period? The ongoing COVID-19 pandemic has become a major economic disruptor for the world’s financial systems.

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Tips for Helping Those in Need

Women Entrepreneurs Can

The fact is that at one point or another, we all need a helping hand. Just because things are going well for you at the moment, that doesn’t mean that will always be the case. At one point or another, you may need a helping hand, and when that time comes it is nice to know that should you need it, support will be there. In the meantime, while things are going well for you, it’s the ideal time to think about how you can help other people who may currently be in need.

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How to Conduct a Trademark Search for a Business Startup

ReadWriteStart

Trademark rights in UAE are based on the trademark’s use. Prior to using a mark in identifying a specific product or service, there’s a need to perform a clearance search. A clearance search or trademark search determines whether there’s an existing mark. If there is an existing mark that is already registered — it’s likely similar or the same as to what you want to use.

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Steering Clear of Legal Implications in the Post-Pandemic Workplace

Women Entrepreneurs Can

The COVID-19 pandemic has brought trouble for businesses in more than one way. While continuity during lockdowns and even in the new normal is a challenge, business owners need to go the extra mile to steer clear of workplace disputes as well. In fact, there has been an increase in internal complaints or litigation during this phase. Unless you are well-aware and vigilant about steering clear of such legal issues, you can expect to be in deep trouble.

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Practical Solutions for New York’s Events Industry

The Startup Magazine

The biggest problem with shelter-in-place orders is that they hamstring the events industry. USA Today mentions how hard the pandemic has hit the event planning scene. It estimates millions in lost revenue. In New York specifically, the events industry has been a significant draw for visiting tourists. While borders remain closed, domestic tourism is now a significant concern, but even so, the events industry will need to adapt to the “new normal.” Solutions, therefore, will have to

New York 101
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Expert Tips: How to Redo Your Estate Landscaping

Women Entrepreneurs Can

Be it for value appreciation or to improve the aesthetic appeal of your property, a lawn remodeling project is the headway to begin. After all, no matter whether a potential buyer comes to take a tour, or an old friend stops by to say hello, your lawn would be the very first thing they’ll see. And it needs no saying that if they find it unpleasant they might go back without even greeting you.

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Israeli startup landscape maps (updated July 2020)

VC Cafe

I love startup landscapes. It’s been a while since I posted the first Israeli startup landscape collection (August 2018) and second batch (Nov 2019) of Israeli startup maps. In this post I’ll aggregate a collection of recent Israeli startup landscapes across Artificial Intelligence, retail tech, sports tech, Fintech, health (specifically relating to Covid-19), wellness tech and others.